With B2B eCommerce racking up sales of $1.63 trillion in 2021 — a 17.8% increase from 2020 — it seems to be crystal clear that digital isn’t just a B2C strategy anymore. Hopefully, your B2B company is among the 65% currently offering eCommerce and is already reaping the benefits of selling online. If you haven’t transitioned to digital sales yet, you’re probably at least exploring options. Either way, at this point, just putting your products online and enabling purchasing and delivery isn’t enough. Buyers today expect their B2B vendors to deliver the same experiences they receive as consumers. The problem is, out-of-the-box commerce platforms can’t deliver the flexibility and scalability you need to meet customer expectations today, much less remain competitive in the future.
On the other hand, B2Bs who implement a composable commerce solution — one built on a MACH foundation (Microservices-based, API-first, Cloud-native, Headless) deliver everything a B2B needs to take their business to the next level. Below, we offer 7 tangible benefits you’ll realize from migrating from monolithic to modern commerce architecture.
Download our white paper B2B Commerce: Laying a technological foundation for business success to get more detailed insights on taking the journey to a future-proof commerce solution.
Get Started with Composable Commerce Today
Anita J. Temple is the Corporate Journalist at commercetools. She was a fashion editor at Women’s Wear Daily (WWD) and W Magazine before launching a career as a freelance writer and creative producer. She has written content and worked on a wide range of marketing projects for companies including Dreamworks, Walmart, Coca-Cola, Verizon, and Adidas.
