The astronomical growth of digital commerce — expected to reach 24.5% of total sales globally — has propelled brands to move away from outdated commerce platforms in favor of flexible, scalable and agile options; in short, following the principles of MACH™ (Microservices-based, API-first, Cloud-native and Headless) architecture. A multitude of leading brands took this leap and have experienced stunning advantages, from augmenting conversion rates to optimizing omnichannel experiences and increasing innovation at high speed.
If your business is still stuck with antiquated commerce platforms that prevent your growth, discover why companies such as Audi, Bang & Olufsen, Nuts.com and the Salling Group chose MACH and the benefits they achieved in hard numbers.
Discover how MACH-based architecture can future-proof your business with maximum flexibility, scalability and agility in digital commerce.
Manuela Marques Tchoe is a Content Writer at commercetools. She was a Content and Product Marketing Director at conversational commerce provider tyntec. She has written content in partnership with Facebook, Rakuten Viber and other social media platforms.
