by commercetools
A new shopping age has dawned in the wake of a global pandemic and rightfully so. Digital sales tripled over the previous year and accounted for $1 of every $4 spent during the 2020 holiday season. Sharperimage.com - the much loved curator of innovative ‘must have’ consumer home electronics and other high-tech lifestyle products - knew it was going to be a huge year. Their traffic had already increased 3X over the previous year, driven in part by a shift in sales to healthy living products. It was not a year to bet on aging technology for eCommerce sales.
The biggest trend sweeping the retail landscape is Modern Commerce Architecture™; ditching aging eCommerce platforms and embracing headless, cloud-native technology that allow brands to maneuver at light speed.
Held as a part of the Ecommerce University series by RetailX, this event featured our special guest Mihaela Mazzenga, CTO of Sharper Image and Kelly Goetsch, CPO of commercetools. Tune in to the on-demand recording to hear how Sharper Image saved their holiday revenue by moving to headless commerce and how to get your company aligned around a MACH architecture.
