Demystifying digital marketplaces
White Paper

Demystifying digital marketplaces

by Christopher Hough

Demystifying digital marketplaces

About the White Paper

Everything you need to know about digital marketplaces 

Implementing a digital marketplace may seem to be a surefire way to add to the bottom line of your business — but it requires the right business drivers AND the right strategy. In this white paper, we help you outline why you should (or shouldn't) build a marketplace and identify the most important elements of what makes both B2C and B2B marketplaces prosper.  

Key Takeaways

  • The definition of what a marketplace is and isn't.
  • Determining whether adding a marketplace function is the right move for your business.
  • How commercetools and MACH™ fit into the picture of building a successful marketplace.

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