At this year’s #ShopTalkEurope, our CEO Dirk Hoerig gave a quick overview of the online fashion market to prepare the ground for the technology leaders panel discussion that followed – together with Julian Burnett (CIO, House of Fraser) and Volker Pilz (Head of Engineering, Zalando).

In his talk, he tracks the fashion market’s performance in the last couple of years and explains, why in the markets of the future, there are basically two options: Become a gatekeeper or join one.