Setting course for the future with books – World of Books makes their website faster and more agile with commercetools
Three million books and all of them want to be read. And whenever, wherever the customer wants. World of Books pulled out all the stops to make their massive library of used books even faster and easier to buy for every customer with the help of commercetools.
Expansion ahead: The goal of the British online bookseller World of Books is to make their e-commerce platform the leading international website for reselling used books globally. In pursuit of this goal, World of Books decided to migrate the UK website; following the successful move of their Australian site, earlier this year.
Once again, WOB opted for commercetools, whose programmers fundamentally modernized the website while the business was running. Using the modular system of a variety of microservices, first Down Under and now in the UK, they have made the architecture of their site future-ready.
The new technology was key. Due to the implementation of a cloud-based API First E-Commerce platform, the existing website has become more agile and faster, substantially enhancing the user experience. An updated navigation and an optimized checkout also improve customer satisfaction – via all devices, customers can find the book they are looking for faster than before and can buy it with fewer clicks.
The new platform, combined with its own tailormade software, enables WOB to manage an ever-growing stock and respond to the market in real-time. Customers can choose from the largest range of goods, at the best price. In the competitive market for used books, these factors are the key to satisfying new and existing customers.
This is the way to go: World of Books wants to focus on setting up its own sales platforms around the world.
The world of books philosophy
Books should not just be read once or have only one owner. On the contrary: Literature should be long-lasting and be ‘recycled’ again and again, passing through many hands. Thus, knowledge is disseminated and environmental resources are spared.
World of Books purchases significant volumes of donated books from UK charities, taking the titles they don’t want or haven’t got space for. So as well as preventing the destruction of perfectly good books, customers are helping to support good causes too. Charitable organizations have benefited from more than £12 million over the past five years.
Patrik Oqvist, CMO of World of Books, says: “We are a circular economy, for-profit business that supports charities and protects the planet by enabling more goods to be reused. The core focus of the business is to develop worldofbooks.com and continue to improve the service we offer to our customers. Our site launches in the UK and Australia are an exciting milestone in our journey that allows us to significantly grow our positive impact and our business both in the UK and internationally.”