Hattrick: commercetools scores awards from 3 leading analyst firms

The ecommerce platform proves itself with agile solutions, cloud-based microservices and API first-of-its-kind approaches to Gartner, Forrester and IDC, the top three most influential technology analyst firms in the world.

2018 was a monumental year for commercetools, one of the world’s leading providers of e-commerce software. The company received top awards and rankings from each of the world’s leading technology analyst firms.  In the annual IDC MarketScape analysis, commercetools recently secured its place as “A Major Player” right at the top of the chart (1). The software was categorized as “visionary” in the Gartner 2018 Magic Quadrant for Digital Commerce Platforms (2). And in the Forrester Wave commercetools received the highest possible scores in the areas of platform architecture, product vision, strategic planning and operating model (3).

In June, the commercetools platform appeared in the Gartner’s Magic Quadrant 2018 for digital commerce platforms and achieved the best result in the “Flexibility and Modularity” category. The customizable microservices make it particularly suitable for companies that want to migrate to the new system step-by-step during operation and make flexible changes at any time, Gartner described the software as a “visionary”.

These advantages were reviewed by Forrester and brought commercetools in September, the classification as “Contender”. The Forrester Wave B2C Commerce Suites 2018 focuses on the usability in everyday business. Here, the platform received five out of five points for product vision and strategic planning as “continuous updates replace the cumbersome upgrade process that forces most users of other products to run expensive upgrade projects on their platforms.” commercetools received the highest possible score also in the area of “new sales channels”.

“We offer the most advanced e-commerce technology in the enterprise segment. Our platform is the perfect solution for companies that are innovative in online commerce and are breaking new ground. This customer advantage is confirmed by Gartner, Forrester, and finally the recently released IDC MarketScape analysis, “said Dirk Hoerig, CEO and co-founder of commercetools. “The placement there as a major player also shows that with commercetools, companies are prepared for future challenges and the fast-paced demands of the market.”


The studies confirm that must embrace agile solutions to meet the growing demands of consumers in digital commerce. With the flexible microservices and API first approach of commercetools, companies are better equipped to stay ahead of the competition. The modern and streamlined architecture of commercetools keeps them agile and allows them to adapt their online commerce at any time and expand it quickly with additional services.

Reports are available for download:

(1) IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2C Digital Commerce Platforms 2018 Vendor Assessment (doc # US44288618, October 2018)
(2) Gartner, “Magic Quadrant for Digital Commerce”. Penny Gillespie, Jason Daigler, et al., 5 June 2018
(3) The Forrester Wave™: B2C Commerce Suites for Q3, 2018; Forrester Research, Inc.

By |2018-12-13T10:40:48+00:00December 3rd, 2018|Blog|0 Comments

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