Go Cloud or stay on-premise? For organizations looking to drive innovation, the answer is clear: there really is no alternative to embracing Cloud infrastructure and services. Let's look at five of the most important reasons.
Scott Galloway, professor of marketing at NYU Stern and founder of the L2 consultancy has just published his book The Four. He talks about the "four horsemen" of the digital age: Amazon, Apple, Facebook, and Google. This article discusses if "The Four's" success is also rooted in the technology they are using.
APIs facilitate today’s digital revolution, similar to how steam powered engines enabled the Industrial Revolution in the 1700s. When you withdraw money from an ATM, check the weather, or buy a new pair of shoes, you’re using hundreds of APIs behind the scenes.
Last week, we welcomed our European partners to this year's commercetools partner day. Taking place in beautiful Cologne in the west of Germany, we invited integration and technology partners to connect, to share insights and to talk about what we are planning for 2018.
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