BRITA, based in Germany, is a family-owned business specializing in optimizing tap water and creating water filtration products since 1966. They offer a wide range of products such as jugs, kettles, faucet filtration systems as well as coffee and other vending machines for both private households and businesses in more than 60 countries. The company has over 1,400 employees worldwide and had a revenue of €360m in 2014, 80% of which was generated in international markets.
Before building their new infrastructure with commercetools, BRITA only presented their products on their website, and sold their product through retailers. It was a strategic decision to enable online purchasing and establish direct relationships with their customers. The company was looking for a reliable and scalable commerce solution allowing them to quickly move into new markets, supporting their various B2B and B2C models as well as subscription services, and enable seamless integration of third party solutions.
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