Madrid, Spain - October 25, 2022

The Future of Commerce – An Aperitivo Event

Presented by commercetools & Google

Aperitivo session Madrid

About this event

What could be better than sipping an aperitivo on a rooftop overlooking a stunning view of Madrid? The answer: adding in an exciting discussion about what's next in commerce into the mix. 

Join forward-thinking experts from commercetools and Google as they let you in on what the future of commerce holds for retailers and businesses. Discover how composable commerce (via MACH architecture) enables the creation of new, frictionless features, and why going headless is the key to always keeping your online channels one step ahead of your customers' needs — all with a refreshing drink in hand.

  • Event Type


  • Region


  • Topic

    B2B , Technology


  • Welcoming Keynote
17:00 - 17:15

Future of Commerce presented by commercetools & Google. Say ‘yes’ to innovation and staying ahead of your customers needs with composable commerce.

  • Gen Z and E-commerce of tomorrow
17:15 - 17:30

3 success factors to drive the future of commerce with composable commerce and MACH.

  • Panel Discussion - Cione Grupo
17:30 - 17:45

Cione Grupo de Ópticas, the Spanish cooperative in the optics sector with more than 1,000 opticians is a a pillar of profitability for opticians and hearing centres. Cione shares their benefits from the transformation to composable commerce on a MACH architecture.

  • Time to Network
17:45 - 21:00

We invite you to a flying dinner and aperitivo.

About the speaker

Fabrizio Stucchi
Enterprise Account Executive Iberia, commercetools

Fabrizio Stucchi is an Enterprise Account Executive for Iberia based out of Barcelona, where he landed 14 years ago coming from Italy. Fabrizio has more than 20 years of experience in SaaS companies and has been part of 4 Unicorn Companies, being commercetools the latest. He is a member of the MACH Alliance and is now fully committed to push the concept of MACH architecture across Spain and Portugal.

Juliana Ribeiro
Partner Manager Iberia & Italy, commercetools

Juliana Ribeiro is the Partner Manager for Iberia at commercetools.
With over 15 years’ experience in business development, Juliana has been working for consulting firms and software vendors in multiple roles as partnerships, marketing and sales. MACH and composable commerce are pillars of her mission to support partners and customers to take advantage of the most innovative commerce solutions available.

Anthony Meir
Global Go-To-Market Strategist

Anthony Meir is a Global GTM Strategist at commercetools. During his first 4 years of Enterprise Sales experience in SaaS, Anthony devoted time to his newfound passion - Stand Up Comedy. With over 50 gigs under his belt in the US and UK, he announced himself to his 600 commercetools’ colleagues… by performing a Comedy show. Shortly after, he became responsible for thought leadership on MACH and Composable Commerce, representing commercetools on an international stage.

Juan Ara
CIO – Director de Tecnología y Sistemas, Cione Grupo de Óptica

Juan Ara is an Industrial Engineer with more than 26 years of experience in the retail and distribution, consultancy and health industries and a profound knowledge of e-commerce and digital transformation. Currently Juan is working at Cione Grupo de Ópticas as CIO – Director de Tecnología y Sistemas. Cione is the largest purchasing group in the Optical industry in Spain with more than 1000 associates in Spain and Portugal and more than 1200 points of sale.


Hyatt Centric Gran Vía Madrid, Thompson Madrid

Our partner Co-Hosts

  • google cloud

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