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commercetools Composable Commerce and Frontend

A complete digital commerce solution that gives you all the advantages of a headless implementation without sacrificing time to market.

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commercetools Composable Frontend Platform Frontastic

Embrace the speed of commerce today

Hand-selected and acquired by commercetools, commercetools Frontend is a best-in-class FaaS solution providing an API-based headless customer-facing experience that works seamlessly with our backend commerce engine.

commercetools Frontend benefits:

  • pre-built component libraries: Extensive ready-to-use APIs for common use cases including product listings, categories, cart and checkout.
  • proven developer workflows: Defined processes to develop, deploy and deliver differentiated commerce features.
  • business optimization tools: Intuitive tooling enables business users to autonomously launch and manage campaigns.
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commercetools Composable Frontend Frontastic Composing Tech Stack

Delivering delightful customer experiences

While more and more companies are choosing to go headless, the topic of a frontend for a headless tech stack hasn’t received much attention. In An Introduction to Frontend for Headless Technology, you’ll learn how to develop a headless frontend that ensures you can continually exceed customer expectations.

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commercetools Composable Frontend Frontastic Build a Modern frontend

Captivating frontend experiences + a flexible, powerful commerce backend

The perfect solution for forward-thinking brands and retailers looking to balance speed, performance, adaptability and customization options.

Benefit #1: Grow faster with a seamlessly connected solution

Scalable, customizable APIs open up limitless possibilities: Streamline data exchange and innovation with backend and frontends that communicate seamlessly.

UI components that enhance the commerce experience: Embed store content in components to make it easy for customers to find products and make purchases.

Fast-loading, app-like experiences that increase conversions: Embrace the speed of an API portfolio powered by Netlify and served as a Progressive Web App (PWA). 

Tailor customer touchpoints while minimizing repetitive work: Organize reusable content and push updates out across multiple pages or channels simultaneously plus set page display rules.

Benefit #2: Deliver faster with a complete frontend package

Readily available frontend ensures speed, reliability and security: Powered by Netlify and delivered as PWA with auto-scaled cloud hosting offering 99.9% SLA and 24/7 service.

Robust tools and workflows increase productivity and prioritize innovation: Deploy with confidence and utilize Continuous Integration and rollbacks as your failsafes.

Intuitive tooling empowers business teams to experiment with promotions: Release campaigns in minutes and access features that help optimize results.

Benefit #3: Delight your customers constantly

  • Change, adapt and customize faster than ever

Create an iterative approach to commerce experience with hassle-free experiment you can continually test in real time.

  • Unlock new value with best-of-breed components

Bring your content, search, personalization, loyalty, or customer support to the next level without vendor lock-in.

Benefit #4: Establish a global and multi-brand digital presence

  • Launch new brands or product lines

Centrally managed storefronts offer the convenience of making bulk updates plus the freedom of individual customization.

  • Expand to new regions

Rich localization tools allow you to offer compliant store and site content in different languages and currencies.

  • Offer tailored shopping experiences

Serve different audiences by configuring unique content stored in your backend to be delivered dynamically to your storefronts.

  • Pivot without any downtime or risk

Centralized commerce backend supports multiple business models as well as endless different storefronts and channels.

Tangible Results Delivered

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We went live on headless just four months after project kick-off. With commercetools Frontend, we're now able to launch new country sites within as little as two weeks. [Plus], almost every piece of content in our store is editable by the business teams with a few clicks.
Emanuel Schleussinger

CTO, CHRONEXT

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