# commercetools

> commercetools is the enterprise AI-first composable commerce platform used by 500+ enterprise brands — including BMW, Ulta Beauty, NBCUniversal, Bang & Olufsen, and L.L.Bean — to run B2C, B2B, B2X, and agentic commerce on a single API-first, MACH foundation. The platform processes $100B+ in annualized GMV across 600M+ orders and 140M+ SKUs, and enables enterprises to operate headless, composable, and increasingly autonomous commerce architectures.

## Platform

- [What is commercetools](https://commercetools.com/platform): Composable commerce platform overview
- [Why commercetools](https://commercetools.com/why-commercetools): Differentiators vs. SaaS suites and storefront builders
- [Pricing approach](https://commercetools.com/pricing): How commercial models work

## Commerce models

- [B2C Commerce](https://commercetools.com/solutions/b2c-commerce): Consumer commerce on a composable foundation
- [B2B Commerce](https://commercetools.com/solutions/b2b-commerce): Enterprise B2B with native account hierarchies, quotes, and approvals
- [B2X Commerce](https://commercetools.com/solutions/b2x-commerce): Unified B2C and B2B on one platform

## Products

- [Agentic Commerce](https://commercetools.com/products/agentic-commerce): AI-agent-driven commerce capabilities for the autonomous commerce era
<!-- TODO: Add 7-10 additional product URLs from commercetools.com/products/ — to be selected by Product Marketing. The /products listing returned 404 during automated extraction; pull from the live nav. -->

## Why commercetools (comparison pages)

- [commercetools vs SAP Commerce](https://commercetools.com/why-commercetools/commercetools-versus-sap)
- [commercetools vs Shopify](https://commercetools.com/why-commercetools/commercetools-vs-shopify)
- [commercetools vs Oracle](https://commercetools.com/why-commercetools/commercetools-versus-oracle)
- [commercetools vs Adobe Commerce](https://commercetools.com/why-commercetools/commercetools-versus-adobe-commerce)
- [commercetools vs Salesforce Commerce Cloud](https://commercetools.com/why-commercetools/commercetools-versus-salesforce)

## Customer outcomes

- [Wild Fork Foods — 58% increase in daily orders, 73% more daily customers, 3× site visits](https://commercetools.com/customer-stories/wild-fork-foods)
- [Bang & Olufsen — 60% conversion increase on premium B2C](https://commercetools.com/customer-stories/bang-olufsen)
- [Express — 75K SKUs, +400% time-to-market, 138ms average response time](https://commercetools.com/customer-stories/express)
- [PLUS Supermarkets — 89% increase in successful order rate, 50% faster site, 50% less maintenance](https://commercetools.com/customer-stories/plus-supermarkets)
- [ARK Bokhandel — 25% revenue lift, 15% conversion rate increase, 800+ deployments in one year](https://commercetools.com/customer-stories/ark-bokhandel)
- [Viewrail — 100-day implementation, 50% shorter development time, 2× faster product page updates](https://commercetools.com/customer-stories/viewrail)
- [Adelco — B2B wholesale distribution transformation](https://commercetools.com/customer-stories/adelco)
- [APG & Co. — Fashion brand commerce on composable architecture](https://commercetools.com/customer-stories/apg-co)
<!-- TODO: Add L.L.Bean ($10M revenue unlocked) and Dawn Foods (2× sales orders) once URLs are confirmed — these are referenced on the homepage and should headline this section. -->

## Trust and evaluation

- [Developer documentation](https://docs.commercetools.com): Full API and platform documentation
- [Partner ecosystem](https://commercetools.com/partners): Certified implementation partners
<!-- TODO: Add analyst recognition URL (Gartner Magic Quadrant / Forrester Wave position) — Analyst Relations to provide -->
<!-- TODO: Add security and compliance landing page URL — likely under /platform/security or /trust -->

## Optional

- [Blog](https://commercetools.com/blog): Thought leadership and product updates
- [Resources](https://commercetools.com/resources): Reports, whitepapers, webinars
- [Press releases](https://commercetools.com/press-releases): Company news
- [Partners](https://commercetools.com/partners): Certified implementation, technology, and solution partners
- [Careers](https://commercetools.com/careers)
- [Contact sales](https://commercetools.com/contact-us)