Commerce-as-a-Service provider extends Management Board and focuses on international growth

E-commerce provider, commercetools, today announces the appointment of Udo Rauch as the new Chief Sales Officer. Rauch will further extend the reach of the commercetools sales team and is responsible for growing the company’s international business. The seasoned sales manager has several years of industry knowledge and will join the Management Board as the third member alongside founders, Dirk Hoerig and Denis Werner. Udo Rauch will be leaving his position as Intershop’s VP of Channel Sales and has previously held sales and management positions at companies such as IBM and Computacenter.

“After growing to over 80 employees worldwide last year and opening our first U.S. office in New York, it is now time to further expand our sales organization,“ says Dirk Hoerig.”We are fortunate to bring in an experienced sales executive with fitting industry insights.”

In addition to heading the sales team, Udo Rauch will also lead the Global Marketing and Partner Channel activities. “I am looking forward to this new challenge. commercetools offers the most modern commerce technology and already has a notable customer base. Together, we will be able to further expand our reach in this fast growing market.”


commercetools GmbH was founded in 2006 by Dirk Hörig and Denis Werner. The company runs offices in Munich, Berlin and New York and currently has 90 employees. commercetools is one of the world’s leading providers of cloud-based e-commerce technology. On the basis of their highly available platform, complex retail models across all sales channels and for all devices can be implemented. By means of an extensive e-commerce API, existing corporate processes and technologies are connected flexibly. In addition, the platform enables sustainable solutions for B2C and B2B retail. Since 2014 commercetools is a subsidiary of REWE Group. Its customers include Koffer24, Merkur and REWE.