Munich (Germany) / Durham (USA), May 11, 2017 – commercetools, a leading true cloud commerce platform for next-generation commerce, has moved into a new US headquarters location more than twice the size of the American Underground location it moved into just 8 months ago. In addition to increasing its office space, the ten-year old pioneer of API-based commerce has increased headcount by 80%. The rapid expansion is a result of continued success in signing new clients and partners since the company formally established US operations in 2015.
Recently named one of the hippest cities by Vogue magazine, the new location is situated in the heart of Durham’s historic American Tobacco Campus which has gained national attention for being a fast-growing technology hub and award-winning international business and entertainment center near the Durham Bulls baseball park and the Durham Performing Arts Center.
“We have a fantastic US team and the most innovative commerce platform on the market today, said Arthur Lawida, US President of commercetools. “Our rapid growth and expansion into the new office space is testament to the market’s need to break free of the constraints of traditional commerce platforms and embrace next-generation commerce,” added Lawida. commercetools provides a service-oriented approach to building online stores. Fundamentally different from the way e-commerce sites have been built in previous decades, the commercetools platform allows retailers and brands to tap into new ways to sell to their customer base. commercetools makes it easy to link traditional webshops’ commerce functionality – on demand – to purchases from smartphones and via new channels and devices such as videos, social media, messengers or the Internet of Things.