Breaking the Boundaries of Traditional Commerce

Avionos, a digital solutions provider focused on delivering experiences for the connected consumer, has launched a partnership with commercetools, a leading cloud-based platform for next generation commerce. This strategic partnership will enable retailers, as well as consumer packaged goods (CPG) and brand manufacturers to enhance the digital customer experience beyond traditional omnichannel commerce concepts.

As always-on is becoming the status quo, brands and retailers are looking for new ways to cut through the noise and reach their customers. With the help of Avionos’ digital expertise, commercetools’ microservices-based commerce platform helps businesses to break down the boundaries of traditional online shopping environments and gives them the freedom to create rich customer experiences in real-time. Businesses that deliver direct-to-consumer (D2C) will have the tools they need to close the sale at any moment. By providing the capability to add online transactions, product catalogs, and cart and order management consumers can make a purchase whenever and wherever they prefer to shop.

The commercetools platform helps retailers and brands to significantly reduce both cost and risk by providing microservices building blocks that weave on-demand commerce functionality into numerous old and new omnichannel touchpoints alike. Rather than spending a lot of time and money building massive commerce programs upfront, this experience driven commerce strategy allows brands to refine and optimize their strategy “on the go”. It will deliver solutions that provide customers the ability to respond to consumer demand faster than ever while still having a tremendous amount of business tool capabilities for their day to day activities.

“At Avionos, we fundamentally believe that agility and responsiveness are critical skills that make retail experiences successful. By providing an offering that allows brands to co-create with consumers at speed and scale, we’re putting control into the hands of the consumer,” said Scott Webb, President of Avionos, “We were looking for a partner that would enable us to deliver that type of service to our clients and that possessed the shared vision of what commerce could be. With their proven track record, there’s no doubt that commercetools has the maturity and experience required.”

Founded in Germany in 2006, commercetools’ innovative approach to digital commerce challenged the monolithic and inflexible strategies that were common among traditional platforms. With a vision to go beyond selling through traditional desktop-based webshops, the company added mobile commerce support early and consequently expanded its functionality to include new ways to make customer interactions shoppable. Two years ago, commercetools successfully launched in the United States. The company was recently included in The Forrester Wave™: B2C Commerce Suites, Q1 2017 for the first time as a contender, in which they referred to the commerce solution provider as “a good fit for firms looking to innovate on commerce.”

“Retailers are looking to break away from the traditional, rigid platforms and take the next step in their commerce evolution, but they’ve been limited by choices in partners and technology,” said Arthur Lawida, President of commercetools in the US. “We found that by combining our technology with Avionos’ capabilities, we were able to create a synergy that will put more control of the experience in the hands of the business and the marketers, enabling us to move our customers into the next generation. The experience driven commerce model is the future of retail and we’re very excited to have Avionos as one of our first North American partners to take it to market.”

About Avionos

Avionos is the digital services and solutions firm that delivers connected customer engagement and extends the brand promise beyond traditional expectations. Avionos brings together marketing, sales, and customer care to drive unparalleled business outcomes via connected and cloud technologies working with clients such as the American Medical Association, Kellogg’s, Plantronics, and Sears.

Visit for more information.

Media contact Avionos

Kiara Goodwin
Account Executive

About commercetools

commercetools is a next generation software technology company that offers a true cloud commerce platform, providing the building blocks for the new digital commerce age.  Its leading-edge API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere – today and in the future.  The agile, componentized architecture improves profitability by significantly reducing development time and resources required to migrate to modern commerce technology and meet new customer demands.

The innovative platform design enables commerce possibilities for the future by offering the option to either use the platform’s entire set of features or deploy individual services, á la carte over time.  This state-of-the-art architecture is the perfect starting point for customized microservices, enabling retailers to significantly reduce time-to-market for innovative commerce functionalities.

With offices in Germany and the United States, B2C and B2B companies from across the globe including well-known brands in fashion, E-Food, and DIY retail trust commercetools to power their digital commerce business.

Visit for more information.

Media contact

Eileen Tanner
Falcetti Communications, LLC
Phone: ++1.509.521.2594


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