Los Angeles (USA), September 25, 2017 – commercetools, the leader in API-based commerce software, will showcase what’s possible with modern commerce technology to address digitally savvy consumer preferences in the age of engagement. A host of unique and futuristic shopping experiences will be on display in the commercetools booth #635 at Shop.Org, NRF’s annual eCommerce event being held September 25-27 in Los Angeles.

From mixed virtual reality shopping experiences via Microsoft HoloLens technology to social media selling and full-face recognition applications known as “magic mirror, commercetools technology vignettes will demonstrate how retailers can utilize the cloud-native commerce platform’s agile approach to win consumers in every channel and drive sales. Experience-driven marketing campaigns built on the commercetools platform and the Adobe Marketing Cloud can maximize shopper experiences in both online and in-store settings, delivering true omnichannel engagement.

commercetools’ technology showcase at Shop.org underscores today’s emerging buying patterns and shopper preferences, which commercetools Chief Product Officer Kelly Goetsch will outline in a Tech Talk at Shop.org on Tuesday at 3 p.m in Tech Talk Area 1.

“One of the interesting insights to come out of the interviews for our shopper profile research was the high number of people who said they like to be entertained when shopping,” Goetsch said. “Our research reinforces the need for retailers and brands to create a savvy digital experience that dazzles and delights shoppers, and subsequently, the need for marketers to shape the buying journey through platforms like Adobe Experience Manager integrated with commercetools, which we will also show at Shop.org.”

Featuring an API-first, microservices-based architecture, commercetools is the first commerce technology provider to develop and deploy a commerce platform as a library of ready-to-use building blocks that dramatically accelerates sales across new channels, platforms and internet-connected devices.  This approach readies retailers to quickly adapt to cutting-edge commerce innovations.

Each of commercetools’ SmartCommerce APIs handle specific commerce functionality allowing retailers to deploy the entire platform as in a re-platforming or migration scenario, or to simply deploy components – such as social commerce – for immediate action on a trending channel or product. Thanks to commercetools’ modular, microservices-based approach, retailers and brands can rapidly and flexibly deploy commerce capabilities, resulting in significant cost savings over comparable solutions in the market.