Retailers can leverage the entire Azure ecosystem to build highly customized experiences

Munich (Germany) / Las Vegas (USA), March 4, 2019 – commercetools, a leading cloud-based platform for next-generation commerce, is partnering with Microsoft to adopt Microsoft Azure to enable retailers, brands, and manufacturers to build rich customer experiences on a global scale. Companies migrating to modern, cloud-based commerce will benefit through joint education and training, meetups, and an offering that provides industry-leading speed, scale, and flexibility. commercetools plans to offer its multi-tenant platform hosted on Azure as an additional cloud option available to customers.

As the cloud continues to be the catalyst for commerce expansion, brands and retailers are seeking new cloud-based services and applications to customize shopping experiences for their specific buyers. Azure’s web, mobile and Azure IoT services can be used to build rich customer-facing experiences, with commercetools powering the back-end. Azure Machine Learning service APIs can be used to further enrich those experiences by targeting the right content and experiences to the right customers at the right time.

Identifying a need for enterprises for a more nimble, flexible commerce solution, commercetools built its commerce platform from the ground up as a cloud-native application and pioneered the use of microservices for commerce. As one of the only API-first platforms on the market, commercetools allows nearly hourly releases; significantly improving a company’s ability to compete. And because it is also a headless solution, customers can benefit from the entire Azure ecosystem to build customer-facing experiences, to customize the functionality of commercetools APIs and to build custom APIs backed by microservices. This enables brands to quickly add commerce to channels and devices beyond traditional online storefronts including mobile apps, online games, AR/VR and social media channels as well as any internet-connected device like kiosks, wristbands, or automobiles.

“Companies today expect scalability and availability on a global level from their commerce platforms and thus cloud solutions have proved to be a major catalyst for growth and agility to these enterprises. The strong demand for our platform is testament to the fact that modern cloud-based commerce is viewed as a critical requirement for business growth,” says Dirk Hoerig, CEO of commercetools. “The strategic move to adopt Microsoft Azure enables our clients to grow their online business at scale with the most modern cloud architecture and infrastructure.”

“We are pleased that commercetools is looking to power its platform using Microsoft Azure, providing a globally scalable solution in the cloud with rich capabilities to our joint customers,” says Paul Maher, General Manager of Industry Experiences at Microsoft.

commercetools is now listed on the Azure Marketplace and Microsoft AppSource making the solution more available to the Microsoft ecosystem and developers.

About commercetools

commercetools is a next-generation software technology company that offers a true cloud commerce platform, providing the building blocks for the new digital commerce age. Our leading-edge API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere – today and in the future. Our agile, componentized architecture improves profitability by significantly reducing development time and resources required to migrate to modern commerce technology and meet new customer demands. It is the perfect starting point for customized microservices.