Creating effective and memorable experiences for digitally sophisticated shoppers is not an easy task. As traditional boundaries between on- and offline keep dissolving and channels merge, retailers need the right technology to provide compelling customer experiences across all touchpoints.
That’s why Adobe and commercetools have partnered to enable retailers to create omnichannel experiences across any touchpoint, including in-store associate apps, social channels, physical signage, IoT devices and smart screens. Be everywhere your customers want you to be and make every touchpoint shoppable on any device with the powerful combination of Adobe Fluid Experiences for Retail in the Marketing Cloud and the commercetools platform.
commercetools’ unique open commerce platform architecture is ideal for modern Microservices approaches. As companies embrace a wider array of touch points and emerging technology, commercetools and Adobe share a vision to continuously improve online consumer experiences. Microservices can help drastically cutting development times when creating – and testing – new, unique commerce experiences, enabling retailers to win precious customer mind share before their competition gets there.