Adobe Experience Cloud
and commercetools for Retail

Make every moment shoppable.


Coupled with the Adobe Experience Cloud, our cloud native, microservices optimized platform enables transactions at every touchpoint and on any connected screen.

Your imagination has no boundaries – Make Every Moment Shoppable

Creating effective and memorable experiences for digitally sophisticated shoppers is not an easy task. As traditional boundaries between on- and offline keep dissolving and channels merge, retailers need the right technology to provide compelling customer experiences across all touchpoints.

That’s why Adobe and commercetools have partnered to enable retailers to create omnichannel experiences across any touchpoint, including in-store associate apps, social channels, physical signage, IoT devices and smart screens. Be everywhere your customers want you to be and make every touchpoint shoppable on any device with the powerful combination of Adobe Fluid Experiences for Retail in the Marketing Cloud and the commercetools platform.

From POS to AEM – Inject Commerce Anywhere


Inject Commerce Anywhere: The commercetools connector for the Adobe Experience Cloud

Create Truly Unique Customer Experiences That Make A Lasting Impression

commercetools’ unique open commerce platform architecture is ideal for modern Microservices approaches. As companies embrace a wider array of touch points and emerging technology, commercetools and Adobe share a vision to continuously improve online consumer experiences. Microservices can help drastically cutting development times when creating – and testing – new, unique commerce experiences, enabling retailers to win precious customer mind share before their competition gets there.

More about Microservices



Also Read: The Forrester Study on Content + Commerce and our Comprehensive Feature Guide