Meeting modern customers' demands with Omnichannel Commerce
Modern customers are looking for seamless shopping experiences, regardless of whether they are browsing the Web on their tablets, use their smartphones during their commute or visit their local retailer. In a networked world, they have access to a huge amount of information and enjoy an equally gigantic selection. As a result, retailers need to be aware of what their customers expect and improve their processes accordingly. Increasingly, they follow an Omnichannel commerce strategy, combining both online and offline channels to build seamless shopping experiences.