Multichannel vs. Omnichannel

The concepts "Omnichannel " and " Multichannel " are not opposites but different stages of the evolution of trade with omnichannel being a further development of the multichannel commerce strategy. The question is not which or how many channels are served. It can be the same in omnichannel and multichannel. Crucial is the relation between the individual channels and which advantages for customers arise from it. The boundaries between online and offline trade vanish more and more. The following comparison is intended to provide an overview of the two distribution strategies: