Cimpress is the world leader in mass-customization for printed products including photos, flyers, and business cards. It provides the infrastructure for brands such as Tradeprint and Vistaprint, generating more than $2bn in revenue.
The printing business has a very complex value chain as well as a high number of products and product variants. Cimpress aims to increase the efficiency of the connected print shops.
The company built a mass customization platform which routes customers’ print jobs to machines with free capacity. By registering, commercial and consumer printers reduce downtime and increase revenue.