Eurail.com is a fast-growing Dutch eCommerce company that sells train passes worldwide, allowing travelers to see all of Europe with a single pass. Eurail.com sells Interrail Passes to European citizens and Eurail Passes to non-European citizens.
As an online pure player, Eurail.com interfaces with their consumers exclusively via their webshop(s) as well as e-mail and social media. This posed several challenges for the commerce transformation project. First, the websites had to be easy to navigate and user friendly for consumers while being easy for developers to use. Second, because several rail and ferry companies partner with Eurail.com, B2B interfaces were a high priority. But the biggest challenge was that the new CMS (Content Management System) had to be implemented during active operations with no site down-time.
Eurail.com opted for a hybrid approach to content and commerce; selecting the commercetools platform on the backend and Adobe Experience Manager (AEM) for content management on the front end. Because commercetools has an API-first architecture, it provides all the eCommerce capability Eurail.com requires while supporting their digital business strategy.