AUTONOMOUS COMMERCE

Connect every channel.
Convert every customer.
Run autonomously.

The enterprise commerce platform built for what's next.
commercetools unifies channels, customer context and commerce operations
into a single engine that thinks, adapts and sells — whether your team is in full control,
supervising the flow or letting AI agents operate autonomously.

Discover autonomous commerce

Explore Sphere

ELECTRONICS

AUTOMOTIVE

manufacturing

WHOLESALE

HEALTHCARE

FASHION & APPAREL

FOOD & GROCERY

RETAIL

MANUFACTURING

RETAIL

FASHION & APPAREL

FOOD & BEVERAGE

RETAIL

FASHION & LIFESTYLE

FASHION & APPAREL

MEDIA & ENTERTAINMENT

FOOD & BEVERAGE

RETAIL

AUTOMOTIVE

RETAIL

FOOD & BEVERAGE

Food & Grocery

INDUSTRIAL AND GENERALBUSINESS

Built for every industry. Proven at a global scale.

CPG. Retail. Industrials and Manufacturing. Healthcare. You name it. Leading enterprises around the world trust commercetools to power commerce at scale — across 60+ countries and billions in transactions annually.

retail

L.L. Bean

$10M revenue unlocked by 100+ enhancements.

The American outdoor apparel retailer launched 100+ enhancements, which translated into $10 million USD in incremental revenue.

How it was done

Food & Grocery

Dawn Foods

Sales orders doubled. 50% online buyers.

The manufacturer and distributor of breads and baked goods doubled sales orders, with 50% of buyers registered to buy online.

How it was done

Books & Media Retailer

ARK Bokhandel

25% revenue lift. 15% conversion boost.

Norway’s favorite bookstore chain increased revenues by 25% within the first month of launch — and boosted conversion rate by 15%.

How it was done

Consumer Electronics

Bang and Olufsen

60% increase in conversion rate.

This Danish luxury electronics manufacturer unified its digital flagship store — driving a 60% increase in conversion rate.

How it was done

The platform powering enterprise growth at scale.

Proven performance. Enterprise-ready. Built for growth.

+$100B

Annualized GMV processed

+600M

Annualized orders processed

+140M

SKUs managed across 600+ global enterprises

+1B

Customer records processed

Unified commerce solutions for every business model.

B2C Commerce

High-converting experiences. For humans and AI

Deliver seamless, intelligent shopping journeys.

Drive conversions across every channel, brand and market.
Power it all with a unified commerce foundation
Built for speed, scale — and what's next

Woman in gray hoodie holding a gray sneaker and looking at her smartphone.

Explore B2C Commerce

B2B Commerce

Automate complexity. Accelerate revenue.

Transform B2B buying with enterprise-grade commerce

Streamline procurement and simplify operations.
Deliver a frictionless buyer experience that fuels growth.
Reduce total costs of ownership (TCO)

Smiling man in blue jacket leaning on a stack of three cardboard boxes.

Explore B2B Commerce

B2X Commerce

Every business model. One powerful platform.

Run B2C, B2B, B2B2C, D2C — all from a single, unified system.

Eliminate disparate platforms, and cut costs and complexity.
Scale faster, adapt instantly.
Bring every revenue channel together to grow faster.

Laptop, smartphone, and card payment device displaying an online furniture shopping website with a gray sofa and wooden table.

Explore B2X Commerce

How commercetools powers autonomous commerce.

Sell everywhere — for humans and AI.

Sphere brings every product, price and checkout into one headless foundation, ready for any team, channel or AI agent.
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EXPLORE SPHERE

Your rules. Your team’s decisions. AI does the work.

Define your pricing, compliance and workflow logic once, then choose how much to automate — from exceptions to end-to-end.

EXPLORE MOSAIC

Govern every agent.

Every AI agent gets an identity, a scope and human-in-the-loop approval where it counts — so you control and audit exactly how AI touches your commerce.