Business Blog commercetools Continues Its Global Expansion into France

commercetools author image Stephanie Wittmann
Stephanie Wittmann
April 2021

Attention French enterprises: commercetools has now landed in France!

To match the needs of one of Europe’s biggest markets, we’ve assembled an expert team dedicated to serving French retailers, and spreading the word about commercetools’ visionary commerce architecture based on MACH principles and composable commerce.

commercetools global expansion into France

Meet the Team

Heading up the French team is Hubert Odendhal, the newly appointed Sales Director for France. He brings over a decade’s worth of expertise in sales strategy and management from some of the world’s leading technology enterprises. Of commercetools’ entrance into France, he says:

The French market is already showing a lot of interest in commercetools’ composable commerce approach. Plus, its microservices-based, API-first, cloud-native and headless technologies help to serve local businesses, like Promod, move away from existing tech stacks in favor of speed and innovation. Our partners, such as Algolia, CapGemini, Fluent Commerce, Google Cloud and Valtech, among many others, have been eagerly awaiting our entrance into France.
Hubert Odendhal

Sales Director France, commercetools

Hubert, along with the rest of his French-speaking team members will be responsible for leading on all customer-facing activities, including partnerships and channels, as well as customer success locally to accelerate growth in France.   

Team France’s 1st Big Win: Promod

commercetools’ French team has already had a brilliant start: they hit the ground running and secured Promod as their first big client. As a French chain of women’s fashion stores, with more than 1,000 sale points and 5,000 employees in around 50 countries, Promod turned to commercetools to develop their brand-new commerce platform, along with long-established commercetools partner Valtech (yet another benefit, French enterprises will have access to commercetools’ list of partners). 

What attracted Promod to commercetools in the first place? The answer: MACH architecture. MACH refers to a set of architectural principles (Microservice-based, API-first, Cloud-native and Headless) that place flexibility, agility and the quest for better operational results at the forefront of technical solutions. These principles help brands build a digital commercial ecosystem that will allow them to achieve their most ambitious goals.

Benefit from Our Partnership with Google

On March 24, 2021 commercetools announced it is expanding its availability on the Google Cloud Marketplace. And what value does that bring to our French clients? The same as our global clients! By making commercetools available on Google Cloud Marketplace, brands and retailers from every corner of the world will benefit from deeper product integration, unified billing and an expanded go-to-market relationship to better serve their needs globally.

We are very excited about this partnership with commercetools. commercetools’ solutions are now available on the Google Cloud Marketplace, making it very easy for French brands and retailers to deploy them and help them deliver unique digital experiences in France and around the world.
Eric Chemouny

Director CPG Industry EMEA, Google Cloud

Discover more about our commercetools’ Partner Possibilities Program.

To learn more about how our clients have found success with commercetools, read our Danone Possibility Story and Audi press release. And keep your finger on the pulse of the latest trends by checking out our blog posts on tech trendseCommerce trends and the future of telco.  

And for all french connoisseurs out there, you can also read this blog post in French.

commercetools author image Stephanie Wittmann
Stephanie Wittmann
April 2021

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