Business Blog It takes vision to change an industry. Interview with Markus Tillmann, Executive Vice President at Mindcurv

commercetools author image Stephanie Wittmann
Stephanie Wittmann
January 2019

Highest standards for highest quality: Our goal is e-commerce solutions that are as flexible as our customers are diverse.

To do that, we work with the best. At our Partner Day in October 2018, we thanked those who focused on pulling together with us. Because only through the expertise of our cooperation partners, we can offer companies exactly what we do: agile solutions that adapt to the market situation and the needs of our customers at all times.

The excellent work of our partners is usually not visible on the surface but runs highly efficiently in the background. Because we know that, we’ve created awards for our partners that excel in innovation, performance and creativity. Here, in interviews, we present three experts who deservedly took our partner awards home.

Markus Tillmann, Executive Vice President at Mindcurv

commercetools Creative Award 2018 for building a commerce scenario in new areas like robotics
Interview with Markus Tillmann, Executive Vice President at Mindcurv

What would you consider sweet spot customers for Mindcurv?

Markus Tillmann: Our sweet spot customers are global companies or local market leaders in both B2B and B2C. They generate hundreds of millions in online revenue or plan to operate millions of IoT devices. Due to these figures, their platforms are global and large scale. We are expert at designing, developing, and operating these complex technologies. We have guided our customers through challenges such as unique business requirements, organisational debt, and transformational challenges. We especially excel at building, operating, and maintaining global cloud commerce and IoT infrastructures.

… and how about for commercetools in that regard?

Markus Tillmann: commercetools is for organisations that want to start their journey towards microservices-oriented architectures. Unfortunately, many companies take on huge transformation initiatives and often fail as they end up not being cost-effective. Companies especially struggle to understand and define the relevant domains and requirements, and learn down the road that they can’t handle this big evolution and maintenance costs. Also, companies can often be caught up in the “out-of-the-box” feature list trap. commercetools should be considered as a partner to avoid these pitfalls.

How does the concept of the post-web-era add to your understanding of what the future of commerce will be?

Markus Tillmann: It is not just about digital commerce anymore. We call it ubiquitous commerce because we believe commerce will simply be everywhere. Commerce includes feature-on-demand, wearable commerce, dash-button commerce, IoT replenishment commerce, marketplace/platform-driven commerce, and much more. Commerce is now “off the glass” and we need to anticipate and fulfill these customer needs. We partnered with Franka Emika for our Digital Commerce Anywhere Showcase. This case shows how digital commerce, robotics, and IoT work together.

Customer buying behaviour will change but their expectations towards transparency and service from a seller will remain high. This means that every company needs to get rid of commerce silos and establish a ubiquitous experience for their customers. And on a platform that allows fast and frequent deliveries for all channels.

Find out more on Mindcurv's website or in the video on Mindcurv Digital Commerce Anywhere Showcase.

commercetools author image Stephanie Wittmann
Stephanie Wittmann
January 2019

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