About us

We are commercetools

The inventor of headless commerce, commercetools the world’s leading digital commerce software provider. Our modern commerce architecture allows you to tailor commerce to the needs of your business, so you can create powerful, highly customized interactions with your customers while building a profitable, sustainable brand.

commercetools About Us

Our vision Our mission is to disrupt the digital commerce industry

We are challenging and changing the way organizations think about and work with technology. Our modern MACH (Microservice-based, API-first, Cloud-native and Headless) architecture solutions overcome the limitations of legacy technology. Every new communications channel becomes a commerce possibility - from in-car, video content and A/R, voice, and IoT-enabled machines, to the devices of the future that we can only now imagine.

We are…

... a global team

We are a global company with eCommerce professionals from all around the world working together to power the business of digital commerce.

commercetools About Us Global Team

... where you need us to be

The first commercetools office opened in 2010 in Munich, Germany. We now have offices across Europe as well as in Australia, Singapore, and China and are continually expanding our footprint.

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… acknowledged by major analyst firms

We are repeatedly recognized as an industry ‘Leader’ by Gartner, Forrester and IDC. The Forrester Wave™: B2B Commerce Suites 2022 recognized us for having “a clear and innovative digital strategy enabled by a cloud-native technology strategy and an unapologetically modern development team."

commercetools About Us Acknowledgement by Firms

… Tech leaders

We are pioneering MACH (Microservices-based, API-driven,Cloud-native, Headless) architecture to deliver a foundation that delivers the speed, agility, scalability, and performance brands need to enable limitless commerce possibilities.

commercetools About Us Tech Leaders

… Thought leaders

We are passionate about agile IT solutions and love to share our expertise and inspiration. You’ll find us in the news as well as on stage at industry-leading tech and commerce conferences across the globe, including Shoptalk in the US and K5 in Germany.

commercetools About Us Thought Leaders

commercetools by the numbers

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Our Founders

CEO & Co-Founder Dirk Hoerig

Co-Founder and CEO of commercetools. Creator of Headless Commerce. Pioneer of cloud software in the enterprise market. Dad to 3 little rockers. Beach volleyball player, passionate mountain biker and wannabe surfer.

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COO & Co-Founder Denis Werner

Co-Founder and Managing Director of commercetools. Disruptor of the digital commerce industry. Master of digital solutions and data security. Legal backbone of commercetools. Dirk's beach volleyball counterpart.

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Our Leadership Team

US President Art Lawida

US President of commercetools. Serial entrepreneur and experienced rider of multiple technology waves. Singularly focused on freeing business innovation from technology limitations. Bridge builder, problem solver and patent holder. Experience has taught him that “life is a gift, enjoy it!.”

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Global Chief Revenue Officer Bruno Teuber

Global Chief Revenue Officer at commercetools. Serial technology sales and go-to-market leader for over 25 years. Combines knowledge of economics, business and engineering to drive business success. Start-up manager and advisor. Proponent of profitability, positivity and emojis. 

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Chief Technology Officer Hajo Eichler

Chief Technology Officer at commercetools. Champion for "tech is a people business" mindset. Passion for quality, automation and security in software development. Stops the rain in any cloud. Empowers tech talent to deliver great SaaS products. Father of 3 boys. Saltwater swallowing kite surfer.

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Chief Marketing Officer Jen Jones

Chief Marketing Officer at commercetools. Global brand, marketing, and corporate communications visionary. Go-to sage with a wealth of knowledge from years of experience making technology marketable. Mother to four kids, two dogs, a parrot and a horse. Often heard saying, "Throw your hat over the wall...then go get your hat."

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Chief Strategy Officer Kelly Goetsch

Chief Strategy Officer at commercetools. Technology guru, author of four O’Reilly books, owner of three patents, and co-founder plus chairman of the MACH Alliance. Dedicated to promoting microservices-driven, API-first, cloud-native, headless (MACH) architecture as the foundation for the future. Father of two, husband and fitness junkie.

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General Counsel Liesl Asaa

General Counsel for commercetools. Whip-smart global legal and compliance expert. Oversees all corporate governance, compliance practices and strategic business transactions to ensure all i’s are dotted and t’s are crossed. Approachable lawyer and empathetic leader with a roll-up-her-sleeves attitude. Wine connoisseur and puzzle expert. 

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Chief Product Officer Mike Sharp

Chief Product Officer at commercetools. Believer in and builder of whole product experiences and world-class product teams — strategically envisioning what people want to use and will rush to buy. Absolutely loves a challenge. Sings tenor in community choir. Co-chair in loving, teaching, having fun with and managing five awesome children with his amazing wife/best friend.

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Vice President of Global People & Organization Sudan Jackson

Vice President of Global People & Organization at commercetools. Inspirational leader, certified business coach and trainer. Creator of “The People Dude” blog, dedicated to promoting all things that help make a positive impact on people's (working) lives. Perpetual smiler. 

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Senior Vice President of Finance Tobias Muckel

Senior Vice President of Finance at commercetools. Maximizer of profits. Financial planning, cash flow, investment and accounting wizard. Benevolent lord of budgets. Global traveler. Skier, tennis player, mountaineer and keeper upper with two active little girls.

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Our Team

Tech Gender Data / Women in Tech

We are more than 350 (and counting) coders, marketers, and thought leaders. A passionate bunch of brilliant minds, from all around the globe, bonded by a clear company vision and a well-defined value compass.

commercetools About Us Tech Gender Data

40+ Nationalities

We embrace diversity. We welcome unique perspectives. While we did not orchestrate ourselves to become a multicultural company, we’ve discovered our melting pot makes us stronger. We have always sought out intelligent, curious, passionate individuals – and have found them in all corners of the earth.

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Join the movers and makers of digital commerce

We’re always looking for talented, like-minded individuals to join our team. If you’re interested in tapping into the power of microservices, API, cloud, headless technology to help drive the future of commerce, we’d love to hear from you.

Apply now
commercetools About Us Our Team