Berlin Brands Group is a conglomerate of brands, each of which require a unique look and feel for their web shops. They plan to add additional web shops and launching sites in different geographies across the EU. They needed a cloud-native, robust and scalable platform that can support their business, and their long-term growth.
Berlin Brands Group has multiple brands under one roof and sells a large catalog of products in several European countries. Choosing a best-of-breed composable architecture with a powerful API platform underneath from commercetools was the only answer. Now they can tailor each of their brands' web presences to be distinct and add multiple currencies and languages to their online stores seamlessly.
VP Customer Success, commercetools
To ensure they can meet their goals, Berlin Brands Group found a system integrator to suit their needs, partnered with commercetools and is now in the process of building up an internal IT team. Once in place, the company will migrate existing brands to the commercetools platform and be able to easily add customized websites, and tailor them to individual markets.
Their MVP’s go-live with a small web shop was successful which gave Berlin Brands Group the confidence to migrate more of their brands to the commercetools platform. This is thanks to their highly evolved technical team, as well as the skillful collaboration between their implementation partner and the commercetools professional services team.
Flexibility to experiment with complex product types, bundles and promotions.
Single backend with unique storefronts for each brand with Frontastic.
Single platform scales supporting a phased roll-out across a range of different brands.