Cimpress needed a cloud-native platform to scale and handle the increase in traffic that came as a result of their global rollout. And to support this, the platform had to be able to integrate with multiple customized storefronts.
Thanks to headless, we were able to launch two massive projects in the span of about 4 to 5 weeks, something we would not have been able to accomplish with our legacy platform. We launched a much needed product [face masks during the COVID-19 pandemic] in a timeframe that was relevant to our customers and the world all from a more flexible approach to commerce and design.
VP, Platform, Logistics, Optimization, and Operation, Cimpress
A strong collaboration between Cimpress and commercetools, coupled with regular alignments, proactive troubleshooting, stellar performance of the commercetools support team and executive support by senior management on both sides were the keys to Cimpress’ successful migration.
Customizes all aspects of any product with a wide range of variables.
Limitless promotional capability on carts, products and personalized customer discounts.
One backend solution with multiple headless CMS integrations for separate brands.