Eurail Possibility Story How Eurail achieved a dramatic reduction in maintenance costs and the capability to easily develop new APIs.

Customer Possibility Story of how Eurail reduced maintenance costs and can flexibly update their ecommerce by implementing commercetools
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Eurail was established in 2006 with the goal of convincing everyone that visiting Europe with one of our rail passes is the best way to discover the continent. With a Eurail Pass travelers of all ages can use an expansive network of train and ferry connections to travel in and between up to 31 countries. Eurail B.V. is owned by more than 35 European railway and ferry companies, and is headquartered in Utrecht, the Netherlands.
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Product Variants
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Commerce APIs
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Touch-Points
  • B2C
  • Travel & Leisure
  • Drupal
  • EMEA

The Challenge

As an online pure player, Eurail interfaces with their consumers exclusively via their webshop(s) as well as through email and social media. This posed several challenges for the commerce transformation project. First, the websites had to be easy to navigate and user-friendly for consumers, while being easy for developers to use. Second, because several rail and ferry companies partner with Eurail, B2B interfaces were a high priority. But the biggest challenge was that the new CMS had to be implemented during active operations with no site downtime.

The Solution

Eurail opted for a hybrid approach to content and commerce; selecting the commercetools platform on the backend and Adobe Experience Manager (AEM) for content management on the front end. Because commercetools has an API-first architecture, it provides all the eCommerce capability Eurail requires while supporting their digital business strategy.

The maintenance costs have sunk dramatically since the implementation [of commercetools] and it is possible to quickly and easily develop new APIs as connections with our partners.
Jesse Wierenga

Scrum Master/Agile Coach, Eurail

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Why it was a success

Thanks to this flexible hybrid approach, the Eurail team can put content online and communicate across every retail channel quickly and without the help of an IT specialist. This enables Eurail to respond quickly and effectively to market trends, for example, through incentives and offers.

Eurail's new digital commerce allows them to quickly and effectively respond to market trends

commercetools features for Eurail

Merchant Center

Real-time control over digital and third-party POS systems such as Partner Railway Stations.

100% Headless

Integration with Adobe Experience Manager integration enables unique digital commerce experiences.

Commerce in the Cloud

Single platform scaled to support a phased roll-out and real-time commerce updates.

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