John Lewis & Partners Possibility Story How John Lewis & Partners gained the flexibility to adapt to consumer behavior and provide customized digital customer journeys

Customer Possibility Story of how John Lewis & Partners provide customized digital customer journeys
John Lewis customer logo
John Lewis & Partners (formerly John Lewis) is a brand of high-end department stores operating throughout Great Britain, with concessions located in the Republic of Ireland and Australia. John Lewis opened his first store in 1864 in Oxford Street, London. In 1929, the son of the founder, Spedan Lewis formed the employee-owned mutual organization known as the John Lewis Partnership, transforming the company into what is today: the largest co-operative in the United Kingdom.
Response time (SLA)
Commerce APIs
  • B2C
  • Retail
  • Oracle ATG
  • EMEA

The Challenge

As part of the re-platforming of, which included moving its basket and checkout capability, John Lewis & Partners was looking for a flexible eCommerce solution which would allow the retailer to support its commitment to providing a leading online shopping experience.

The Solution

The retailer chose commercetools because John Lewis & Partners offered the scalability and reliability it needed to move towards an ambitious goal of migrating off its legacy commerce platform, and onto a flexible API-first, microservices-led cloud service.

John Lewis & Partners is supercharging its investment online to adapt to changes in consumer behavior. Our partnership with commercetools forms part of this.
Mike Sackman

Chief Information Officer, John Lewis & Partners

John Lewis customer logo

Why it was a success

The commercetools platform gives John Lewis & Partners the freedom to customize digital customer experience journeys whether they are shopping in-store, online, on a mobile app, or any other channel. John Lewis & Partners also found commercetools to be a strong vendor supported by a well-defined commerce technology roadmap in line with John Lewis & Partners’ own vision to launch and scale digital propositions faster while delivering more omnichannel experiences for its customers.

John Lewis & Partners's new digital commerce allows them to customize digital customer experience journeys across every sales channel

commercetools features for John Lewis & Partners

PIM (Product Information Management)

One platform as a single source of truth for all commerce-related data across the group.


Low-cost experimentation with new channels and touchpoints online and in-store.

Merchant Center

Real-time visibility and control of hundreds of digital channels and touchpoints.