Moonpig Possibility Story How Moonpig transitioned their entire digital ecosystem to a microservices-based architecture.

Customer Possibility Story of how Moonpig migrated their digital ecosystem to a microservices-based commerce platform
Moonpig customer logo
Moonpig is a business based in London and Guernsey which sells personalized greeting cards, flowers, and gifts. The company has a huge selection of online greeting cards, personalized cards, and photo upload cards designed to make your friends, family and loved ones feel amazing. Whether it’s a Birthday Card or a Thank You Card, there are thousands of designs to choose from so you can easily find the perfect one.
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Orders per Month
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Cross Selling
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Orders via Mobile App
  • B2C
  • Retail
  • Episerver
  • EMEA

The Challenge

Moonpig's main pain point was the fact that after 18 years of adding features, they were left with a lot of technical debt on a monolithic database.

The Solution

Following a long-term tech strategy, Moonpig put almost all their effort behind replatforming the whole company by moving to a microservice-based architecture. Besides the commercetools commerce platform, they chose Contentful for their CMS as it is also both API-first, and headless. Moving to Platform as a Service (PaaS) wherever possible, they set up single projects for all countries.

Our customers are at the core of what we’re doing, so we like to focus on building a unique shopping experience. As a scalable cloud solution, commercetools takes care of all the background commerce processes without us having to worry about updates and maintenance.
Ronan Tighe

Chief Product Officer, Moonpig

Moonpig customer logo

Why it was a success

Moonpig's new digital commerce platform is fully live in the UK (their biggest market) and their US and Australia websites not far behind in their respective launches. Everything is working as expected and scaling to meet the demands of their regionally phased roll-out.

Moonpig's new digital commerce platform offers unique shopping experiences

commercetools features for Moonpig

Order Management

Up to 300 orders a minute during peak periods like Mother’s Day with no down time.

100% Headless

Integration with Contentful headless CMS provides a modern digital commerce experience.

Custom Products

Highly customizable product templates allow limitless variants.

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