Flaconi is a premium online perfumery with a wide beauty products selection.
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Ulta Beauty’s monolithic platform could no longer meet their commerce needs, so they decided to rethink all of their technology and make the move to modern commerce architecture across their entire organization.
Moving away from the monolith towards a MACH architecture opens up ways to enhance omnichannel capabilities for Ulta Beauty and their consumer experience like never before. Expanding into new markets while scaling up existing ones has become day-to-day business.
VP Customer Success, commercetools
With the need to scale rapidly and make changes to their platform with more flexibility, Ulta Beauty’s only real choice to meet those needs was to go with a headless and MACH approach.
Imports very large catalog and category trees with ease and efficiency.
Customers are able to purchase products online and collect in-store.
Thousands of offline retail channels digitized under a single platform.
