The Digital Commerce AI Company
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The Challenge
Ulta Beauty’s monolithic platform could no longer meet their commerce needs, so they decided to rethink all of their technology and make the move to modern commerce architecture across their entire organization.
Moving away from the monolith towards a MACH architecture opens up ways to enhance omnichannel capabilities for Ulta Beauty and their consumer experience like never before. Expanding into new markets while scaling up existing ones has become day-to-day business.
Hauke Rahm
VP Customer Success, commercetools
The Solution
With the need to scale rapidly and make changes to their platform with more flexibility, Ulta Beauty’s only real choice to meet those needs was to go with a headless and MACH approach.
Partner info
Ulta Beauty is a leading American beauty retailer specializing in cosmetics, skincare, haircare, and salon services.
Region
Americas
Industry
Retail
Migrated from
Oracle ATG
Markets
1
Headquarters
Bolingbrook, Illinois, US
Worked with partners
Amplience, HCL, Google Cloud
Catalog
Imports very large catalog and category trees with ease and efficiency.
BOPIS
Customers are able to purchase products online and collect in-store.
Channels
Thousands of offline retail channels digitized under a single platform.