268 Billion USD
To launch the Volkswagen Group’s central eCommerce solution, the group needed a solid cloud-based foundation that could deliver commerce functionality and online channels for the first time.
We support our group brands in setting up online stores where customers can easily and conveniently browse and buy from the Volkswagen Group’s large product range. A central eCommerce platform is an important component of the brands’ digitization strategy. We are therefore establishing an attractive, additional sales channel for the group brands, importers and dealers.
Head of Digital Commerce, Car.Software organization
The new platform from commercetools will allow customers to purchase everything from vehicles to hubcaps and digital services from Volkswagen and other group brands, including Seat, Audi, Bentley and Porsche.
The group-wide solution enables customer contact across all touchpoints, from traditional brand websites to mobile devices and the vehicles themselves. The first solutions based on the platform are already available in Germany, including the sale of stock vehicles of Audi dealers and online order requests for the new ID.3 electric car from Volkswagen.
Thanks to flexible, combinable microservices from commercetools, digital strategies can be implemented just as easily as short-term push offers and promotions. The more agile the microservices are, the better the experience for the buyer. commercetools‘ technology means Volkswagen only needs to add new products for sale to the eCommerce platform once, and they will be available on any channel the customer wants to use to purchasing.
Inventory, pricing and promotions are updated in real-time across all sales channels.
Online, in-store, service centres and thousands of sales channels digitized around the world.
Low-cost trials of new revenue streams via newly branded storefronts such as electric car chargers.