Bang & Olufsen needed to unite the premium audio products and accessories of the BeoPlay and B&O brands under one roof. The intention was to strengthen D2C sales online by taking their eCommerce ecosystem to the next level.
Bang & Olufsen launched the project in 2018 and had a website prototype in place within 6 weeks. In February 2019, after 10 weeks, they launched the actual site, including an integrated global shop. The site serves as a unified online flagship store that is focused on digital commerce and driven by storytelling rooted in the brand’s history, design, products and collaborations.
Now that we have a modern headless platform, this is where the real fun starts, where we can enable omnichannel features and functionalities. This points to doing a lot of things right.
Director eCommerce, Bang & Olufsen
The commercetools platform gives Bang & Olufsen the flexibility they need to integrate all sales channels into a single omnichannel strategy. For example, POS systems will be connected to the eCommerce platform to exchange data and to make the online frontend available in the stores – the flexible API architecture of commercetools will make this next step, and all other future adjustments, very easy.
Customers can purchase B&O branded products online, and collect them in-store.
Inventory, pricing and promotions are updated in real-time across all sales channels.
Headless integrations with Contentful CMS provides flexibility on the frontend.
