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Pivotal Trends and Predictions in B2B Digital Commerce in 2026
by commercetools B2B experts
About the Annual Report
The gap between B2B leaders and laggards is widening — and in 2026, it’s set to grow even faster.
Why? Agentic AI.
AI is no longer experimental. It’s already reshaping B2B commerce, from internal productivity to customer experience. And the organizations pulling ahead aren’t just adopting tools; they’re building AI readiness.
In the fourth edition of our white paper, we go beyond trends and predictions. We provide the strategic context you need to understand how agentic AI, evolving buyer expectations and accelerating digital maturity will redefine B2B commerce in 2026.
Explore real-world stories from B2B leaders, along with expert insights, trends and predictions from commercetools.
What’s inside
- A clear picture of where the B2B digital commerce market stands today.
- The five foundational capabilities every business must strengthen to compete in an AI-driven era.
- A reimagined digital maturity model built for B2B realities.
- Success stories from B2B outperformers, featuring BSH, Viewrail, Coflex, FLEETLOOP, NXP and more.
- 8 predictions that reveal how B2B commerce is evolving in 2026 and beyond.
