Why Commercetools Why commercetools is the best commerce solution

You decide how to grow your digital business. We make it happen.

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Headless Commerce

Customize, experiment and add new touchpoints with speed and agility.

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API-first

Being API-first enables you to build and deploy modern commerce experiences faster.

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Truly cloud-native

commercetools is the only platform built in the cloud, allowing you to scale without limits as your business grows.

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New revenue sources Drive revenue growth by testing new business models fast

Discover what works and what doesn't. Run A/B tests or launch voice and AI  experiments in days, modify the customer journey in an hour, release a new promotion in a day or add a new channel in a week.

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Convert more customers Increase conversion with stunning shopping experiences

Boost traffic to digital touchpoints and improve customer satisfaction and loyalty by creating innovative commerce experiences.

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Prime for the future Future-proof your business to build and grow far into the future

No matter how big your digital business grows, we've got you covered. With commercetools, regardless of the size of traffic spikes, your backend will stay stable and unaffected.

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The flexibility of headless allows you to get as far as you need – and beyond

Our headless commerce solution gives you far more agility and speed to connect to any touchpoint you want now, as well as touchpoints developed in the future.

Benefits for business

Marketers can create campaigns across all channels, and developers can build user experiences from scratch which align with their core business needs.

Benefits for eCommerce

Design unforgettable shopping experiences as fast as you need for any channel.

Benefits for IT Teams   

Free developers to innovate and problem-solve with MACH.

Benefits for Finance  

Significantly lower your TCO running costs right from the start.

Customers who already trust us

With commercetools driving Audi’s digital platform, they built a highly scalable, global architecture that leverages new eCommerce business models in weeks.

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AT&T chose commercetools to gain the flexibility to upsell and cross-sell on any of their online properties, and the agility to build and customize microservices.

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B&O strengthened their direct-to-customer eCommerce sales by bringing their brands together in one online store that is driven by storytelling – thanks to commercetools.

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The global leader in toys turned to commercetools for their multi-country, multi-language project while migrating off of their monolithic platform in a remarkable timeline.

Read the LEGO possibility story
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Salling Group strengthened their omnichannel experience by implementing a new tech stack with commercetools at its core.

Read the Salling Group possibility story
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