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28.03.19, Retail Trends (Netherlands)

Wanneer chatbots en API’s voor een betere klantervaring zorgen

Al sinds de jaren zestig zijn chatbots een manier om een menselijk gesprek na te bootsen. Eliza zag in 1964 het licht en was een van de eerste en bekendste virtuele assistenten. Tegenwoordig zijn er ook stemgestuurde assistenten zoals Alexa, de Google Assistent, Siri en Cortana (Microsoft). Dit zijn chatbots die gesproken tekst vertalen naar geschreven tekst en andersom. Maar om via chatbots een betere customer experience te bieden en uiteindelijk producten te verkopen, is er meer nodig dan een script.

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27.03.19, Retail TouchPoints (RTP)

Exclusive Q&A: How Express Caught Up To E-Commerce Competition After A Late Start

At Express, we’ve went from releasing new software once a month to a new release every day with the commercetools platform. We’re able to do that through different software stacks and we’re embracing microservices and continuous integration. There’s never the idea of rolling back software anymore, it just constantly rolls forward in small iterations.

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14.03.19, CXO.NL (Netherlands)

Voice commerce druppelt de Nederlandse huishoudens binnen

Hé Google, hé Siri, hé Alexa! De opkomst van spraakgestuurde assistenten is inmiddels vergevorderd. De voorspelling is dat 74 miljoen Amerikanen in 2019 een slimme speaker hebben. Dankzij de komst van Google Home naar Nederland in 2018, druppelt de trend nu ook Nederlandse huishoudens binnen.

15.01.19, NetComm Suisse

Power of Five with commercetools

"Is it really eCommerce if you’re not selling online? We think so. Going through multiple touchpoints in a sales cycle shouldn’t only connect systems; it has to connect business models." – Interview with Hauke Rahm, our Head of Customer Success, in the series "Power of Five" about how our cutting-edge platform helps retailers embrace digitization with ease.

03.12.18, T-Systems BEST PRACTICE.

“Digitization? − A Single Continuum” – Best Practice

Dr. Robert Zores, CTO of REWE digital, and Christoph Günther, Director of Key Account Management at T-Systems, on voice commerce, the convenience of shopping in the future and how lateral thinking increases efficiency.

04.10.18, CMS-Connected

Thought Leadership from Vendors in the Gartner MQ for eCommerce

"We see almost everyone going headless these days, meaning the user interface (web, mobile, kiosk, etc) is built/deployed/managed separately from the underlying commerce platform. The two have completely different release cycles, with the commerce platform exposing APIs and the front-end (whether custom or a packaged Digital Experience Platform) consuming those APIs and building compelling and consistent channel and device-specific experiences." – Kelly Geotsch, commercetools

03.10.18, CMS-Connected

commercetools CEO on Global Enterprise Expansion

"As the pace of change is increasing dramatically, companies need to roll out new features and business models faster than ever. We provide them with technology that both integrates seamlessly with existing systems and that can also be customized with almost any programming language." – Dirk Hoerig, commercetools

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29.08.18, Techzine, (Netherlands)

De rol van API’s in het post-webtijdperk

Nu retailers de consument via tal van verschillende kanalen zoeken en vinden, komt er ook en eind aan de traditionele webshop-software. De traditionele webshop-oplossingen focussen namelijk maar op één ding:

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25.06.18, Retail TouchPoints (RTP)

Retailers: Is Your Technology Ready for Generation Z?

They are the first digitally native generation, born into a world of smartphones, social media and instant messaging. Their generational forebears, the Millennials, may have pioneered the mobile revolution, but these post-Millennials have never known anything else. Meet Generation Z, the next big retail disrupter.

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23.04.18, RTIH

Salmon announces commercetools tie up

E-commerce consultancy Salmon is teaming with cloud-based platform provider commercetools. The agreement makes it commercetools’ first full-service digital partner in the UK.

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06.06.17, destination CRM

Commercetools Announces Social Media Commerce Connector

Social Media Commerce Connector lets companies start their marketing/sales processes on Facebook, Instagram, and Pinterest.

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16.03.17, CMS-Connected

commercetools' Kelly Goetsch Discusses Digital Gatekeepers

CMS-Connected reached out to Kelly Goetsch, Chief Product Officer at commercetools, who recently hosted a webinar featuring Thomas Husson, VP and Principal Analyst, Forrester on the emerging new touchpoints between retailers and consumers.

apparel

08.03.17, Apparel

How Carhartt WIP Gets Content and Commerce Right

In summer 2014, Carhartt WIP decided to consolidate its online presence and tap into new sales channels. The aim was to eliminate the separation of the brand website on the one hand and the web shop on the other to offer customers a uniform presence as part of a content-commerce strategy.

itbusiness

19.01.17, IT Business

New Adobe software features help retailers deliver a more personalized experience

Today’s customers are more connected – and have higher expectations – than ever before, and Adobe Systems Inc. wants to help retailers meet their demands. Adobe unveiled a series of product partnerships and features for its various software platforms aimed at helping retailers deliver a more personalized, omnichannel experience.

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19.01.17, Women’s Wear Daily

Getting Techie: Top Platforms, Products at NRF 2017

Retail’s Big Show debuted a smattering of services from approachable robots to trackable products in order to enhance the experience of the all-powerful consumer.

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18.01.17, MarTechToday

Adobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digital

At the National Retail Federation (NRF) show in New York City, Adobe announced several new initiatives to improve the digitization of brick-and-mortar retailing. In addition to those feature additions, Adobe wass also unveiling several interesting partnerships.