Charged Logo

10.02.20, Charged.

Headless Commerce: Why everything will soon be completely on the cloud

It may come as a surprise to many to hear that Amazon, one of the biggest and most successful retailers on earth, gets around half of its revenues from operations which have very little to do with retail. In fact, most of its key rivals in retail and technology, including Alibaba, Google and Microsoft also owe huge chunks of their yearly revenues to this new technology which promises to fundamentally change the way the internet works.

twinkle magazine logo

03.02.20, Twinkle (Netherlands)

Hoe headless kan bijdragen aan snellere transformatie

Sommige bedrijven kunnen goed omgaan met de onzekerheid van de ‘nieuwe’ klant; ze blijven zich richten op zaken die hij belangrijk vindt. Deze bedrijven hebben één ding gemeen: ze zijn flexibel. Dat stelt althans de expertgroep Headless & Omnichannel Commerce van ShoppingTomorrow. Hieronder lees je een samenvatting van de bluepaper die de betrokken deskundigen opleverden.

23.01.20, Information Age

Reality of enterprise VR and AR boosted by Masters of Pie

Featuring comments from CPO Kelly Goetsch. "The impact of AR and VR will be as big as the internet".

22.01.20, Technology Business Today


"As smaller eCommerce businesses move to modern systems which were born in the cloud, they are also beginning to take full advantage by becoming multitenant." says UK Business Director James Dye, who shares his thoughts on opportunities in eCommerce.

20.01.20, The Business Times

Looking into the crystal ball

The article about two predictions in 2020 featuring Managing Director APAC Clara Lim. "The recent successes of Singles’ Day proves that eCommerce will continue its exponential rise in 2020."

09.01.20, TechTrade Asia

Rebooting retail in 2020

CPO Kelly Goetsch's is featured in TechTrade Asia blog, where he states "The next decade will see the continued polarisation of retail into two markets, value and premium, and the exit of midmarket players."

07.01.20, Computer Weekly

commercetools: how GraphQL works for front-end developers

Adrian Bridgwater the new book of Kelly Goetsch, chief product officer at commercetools and author of GraphQL for Modern Commerce (O’Reilly, 2020) argues why developers need to take notice of GraphQL in 2020.

02.01.20, Innovation & Tech Today

The Pathway to In-Car Connected Commerce

Margaret Rea wrote about The Pathway to In-Car Connected Commerce. "It’s only a matter of time before voice-driven, in-car commerce becomes a common practice for everything from buying dinner on the commute home from work to making a grocery pickup after the Saturday soccer game."

17.12.19, Raconteur / The Times

Are voice payments all hype?

Our UK Business Director James Dye is featured in Raconteur's 'Future of Retail' report also distributed in The Times. Find out about his thoughts on digital commerce & voice commerce.

DevOps Online

17.12.19, DevOps Online

GraphQL: what front-end e-commerce software developers and architects need to know

GraphQL is becoming a popular standard for e-commerce due to the reduction in time and amount of code needed for front-end developers. But what is GraphQL and what do users need to know before diving in?

Logo CIO Advisor

02.12.19, CIO Advisor

commercetools - Taking Businesses to MACH1: Microservices. API-first. Cloud-Native. Headless.

Taking businesses to MACH1. Article featured our CEO Dirk Hoerig talking about how to revolutionize commerce technology with microservices, API-first, cloud-native and headless approach.

02.12.19, The Business Times

The game changers

Guest comment by Clara Lim, Managing Director APAC, on the exponential growth of eCommerce as one of the most significant changes in the last decade.


26.11.19, TechCrunch Japan

E-commerce support VTEX raised about 15 billion yen from SoftBank funds

Currently, e-commerce accounts for 14% of all retail sales. As the industry grows, so too does the value of startups developing tools that enable companies to sell online. commercetools got mentioned in this article.

twinkle magazine logo

08.11.19, Twinkle (Netherlands)

Digitale voorman GrandVision over platformstrategie ‘We moesten anticiperen op disruptie’

Dat zei Kunal Mukherjee-Chakraborty op Modern Commerce Day, georganiseerd door commercetools. Die Duitse softwareaanbieder opende begin vorig jaar een kantoor in Amsterdam, waar Steven Fockema Andreae de dagelijkse leiding heeft. In het Bimhaus kwamen gisteren partners en klanten van commercetools uit binnen- en buitenland aan het woord, waaronder ook vertegenwoordigers van Danone, Google, Eurail, REWE en Lego.

Chraged Retail Logo

07.11.19, Charged Retail

Top 5 emerging trends in Modern Commerce, according to the experts

Modern commerce will be defined by cloud-based flexible digital platforms, according to Gartner’s senior digital analyst Mike Lowndes. Speaking at commercetools annual Modern Commerce Day in Amsterdam, Lowndes explained [...] how commerce platforms are built as a key development. Amid the shift to “headless” commerce structures, AI, AR and VR and increasing personalisation are also set to play a major role in commerce in the coming years.


05.11.19, Dealerscope

Five Reasons Retailers Should Consider Headless Commerce

Headless commerce [...] allows retailers to be able to make every customer touchpoint shoppable. If your strategy revolves around growing your brand and staying relevant for digital consumers, consider these five benefits of headless commerce. Guest article by Margaret Rea.

emerce logo

21.10.19, EMERCE (Netherlands)

commercetools tekent deal van 130 miljoen euro met Insight Partners om wereldwijde groei te versnellen

commercetools, een toonaangevende leverancier van next-generation e-commercesoftware, heeft 130 miljoen euro ontvangen van durfkapitaal- en private-equity-bedrijf Insight Partners. De financiële injectie zal gebruikt worden ter ondersteuning van de plannen van commercetools voor verdere groei in de VS, Azië-Pacific en Europa.


21.10.19, TechCrunch

commercetools raises $145M from Insight for Shopify-style e-commerce APIs for large enterprises

commercetools, a German startup that provides a set of APIs that power e-commerce sales and related functions for large businesses, has raised $145 million (€130 million) in a growth round of funding led by Insight Partners, at a valuation that we understand from a close source is around $300 million.


07.10.19, POS TECHNOLOGY - Bauve Medien

Technical requirements for a successful customer experience

Today it is no longer enough to offer the lowest price or the best assortment. To be successful in the long run you have to offer your target groups an outstanding customer experience. But what exactly is such a customer experience that permanently binds buyers to a company? Article written by Tjeerd Brenninkmeijer and Dirk Hoerig.

Research and Markets.Logo

30.07.19, Research and Markets

Commerce Cloud Market - Global Forecast 2024

Major vendors offering commerce cloud software and services across the globe include commercetools. The study includes an in-depth competitive analysis of these key players in the commerce cloud market, with their company profiles, recent developments, and key market strategies.


22.07.19, TEST Magazine

Chatbots & APIs for better customer experience

To meet growing consumer demand, how will retailers take advantage of application programming interfaces to integrate more intelligent and powerful chatbots into their eCommerce systems and platforms? Guest article by CPO Kelly Goetsch.


10.07.19, ITProPortal

Making innovative retail a reality with VR/AR

How can brands and retailers capitalise on virtual reality and augmented reality? Our CPO Kelly Goetsch shares his thoughts on how to enhance the retail experience with virtual reality and augmented reality.

05.07.19, Verdict

Amazon at 25: What could the next 25 years have in store?

Retail gaint Amazon turning 25! James Dye, UK business director at commercetools believes that Amazon will continue its conquest into the world of healthcare in the years to come. Find out more on his thoughts on Amazon's upcoming disruptions.

06.06.19, Compare the Cloud

AI is on the shopping list for retailers

The growth of AI in retail doesn’t need to end in disillusionment. Its success will depend on how retailers have migrated from legacy to new modern commerce platforms that can accommodate and maximise new technologies like AI and omnichannel strategies seamlessly. James Dye, our Business Director UK, shares his thought on AI in retail.

02.05.19, Adapt Blog

Headless ecommerce is customer experience ecommerce

The world of ecommerce is moving fast. By now consumers are used to consuming content and making purchases through a multitude of touch points – including everything from IoT devices to progressive web apps, and legacy ecommerce platforms are having a hard time keeping up with the ever-increasing demands of customers. Adapt about commercetools' headless platform.

24.04.19, Internet Retailing

Boohoo and Primark show fashion growing both online and in-store

Fashion retailers Boohoo and Primark have both reported better than expected sales – highlighting how both online fast fashion and in-store are thriving. Click and collect enables the convenience of e-commerce, while not cannibalising store sales, according to James Dye, UK Business Director at commercetools.


Click and Collect move makes sense for Primark

Recent media reports have suggested that Primark is pondering a Click and Collect option. This would be an interesting move for the value focused fashion retailer, bearing in mind that it previously unsuccessfully trialled e-commerce with Asos. However, a Click and Collect offering suits its focus on a physical store experience, according to James Dye, UK Business Director at commercetools.

10.01.19, Internet Retailing

GUEST COMMENT Immersive commerce: now is the time for retailers to invest in AR and VR

Augmented Reality (AR) and Virtual Reality (VR) are on the Verge of Breaking into the Mainstream – and retailers can ignore these technologies no longer. So what exactly are they, what do they offer and how can retailers make them work? Guest comment from our CPO Kelly Goetsch.


28.03.19, Retail Trends (Netherlands)

Wanneer chatbots en API’s voor een betere klantervaring zorgen

Al sinds de jaren zestig zijn chatbots een manier om een menselijk gesprek na te bootsen. Eliza zag in 1964 het licht en was een van de eerste en bekendste virtuele assistenten. Tegenwoordig zijn er ook stemgestuurde assistenten zoals Alexa, de Google Assistent, Siri en Cortana (Microsoft). Dit zijn chatbots die gesproken tekst vertalen naar geschreven tekst en andersom. Maar om via chatbots een betere customer experience te bieden en uiteindelijk producten te verkopen, is er meer nodig dan een script.


27.03.19, Retail TouchPoints (RTP)

Exclusive Q&A: How Express Caught Up To E-Commerce Competition After A Late Start

At Express, we’ve went from releasing new software once a month to a new release every day with the commercetools platform. We’re able to do that through different software stacks and we’re embracing microservices and continuous integration. There’s never the idea of rolling back software anymore, it just constantly rolls forward in small iterations. logo

14.03.19, CXO.NL (Netherlands)

Voice commerce druppelt de Nederlandse huishoudens binnen

Hé Google, hé Siri, hé Alexa! De opkomst van spraakgestuurde assistenten is inmiddels vergevorderd. De voorspelling is dat 74 miljoen Amerikanen in 2019 een slimme speaker hebben. Dankzij de komst van Google Home naar Nederland in 2018, druppelt de trend nu ook Nederlandse huishoudens binnen.

15.01.19, NetComm Suisse

Power of Five with commercetools

"Is it really eCommerce if you’re not selling online? We think so. Going through multiple touchpoints in a sales cycle shouldn’t only connect systems; it has to connect business models." – Interview with Hauke Rahm, our Head of Customer Success, in the series "Power of Five" about how our cutting-edge platform helps retailers embrace digitization with ease.

03.12.18, T-Systems BEST PRACTICE.

“Digitization? − A Single Continuum” – Best Practice

Dr. Robert Zores, CTO of REWE digital, and Christoph Günther, Director of Key Account Management at T-Systems, on voice commerce, the convenience of shopping in the future and how lateral thinking increases efficiency.

04.10.18, CMS-Connected

Thought Leadership from Vendors in the Gartner MQ for eCommerce

"We see almost everyone going headless these days, meaning the user interface (web, mobile, kiosk, etc) is built/deployed/managed separately from the underlying commerce platform. The two have completely different release cycles, with the commerce platform exposing APIs and the front-end (whether custom or a packaged Digital Experience Platform) consuming those APIs and building compelling and consistent channel and device-specific experiences." – Kelly Geotsch, commercetools

03.10.18, CMS-Connected

commercetools CEO on Global Enterprise Expansion

"As the pace of change is increasing dramatically, companies need to roll out new features and business models faster than ever. We provide them with technology that both integrates seamlessly with existing systems and that can also be customized with almost any programming language." – Dirk Hoerig, commercetools


29.08.18, Techzine, (Netherlands)

De rol van API’s in het post-webtijdperk

Nu retailers de consument via tal van verschillende kanalen zoeken en vinden, komt er ook en eind aan de traditionele webshop-software. De traditionele webshop-oplossingen focussen namelijk maar op één ding:


25.06.18, Retail TouchPoints (RTP)

Retailers: Is Your Technology Ready for Generation Z?

They are the first digitally native generation, born into a world of smartphones, social media and instant messaging. Their generational forebears, the Millennials, may have pioneered the mobile revolution, but these post-Millennials have never known anything else. Meet Generation Z, the next big retail disrupter.


23.04.18, RTIH

Salmon announces commercetools tie up

E-commerce consultancy Salmon is teaming with cloud-based platform provider commercetools. The agreement makes it commercetools’ first full-service digital partner in the UK.


06.06.17, destination CRM

Commercetools Announces Social Media Commerce Connector

Social Media Commerce Connector lets companies start their marketing/sales processes on Facebook, Instagram, and Pinterest.

cms connected logo

16.03.17, CMS-Connected

commercetools' Kelly Goetsch Discusses Digital Gatekeepers

CMS-Connected reached out to Kelly Goetsch, Chief Product Officer at commercetools, who recently hosted a webinar featuring Thomas Husson, VP and Principal Analyst, Forrester on the emerging new touchpoints between retailers and consumers.


08.03.17, Apparel

How Carhartt WIP Gets Content and Commerce Right

In summer 2014, Carhartt WIP decided to consolidate its online presence and tap into new sales channels. The aim was to eliminate the separation of the brand website on the one hand and the web shop on the other to offer customers a uniform presence as part of a content-commerce strategy.


19.01.17, IT Business

New Adobe software features help retailers deliver a more personalized experience

Today’s customers are more connected – and have higher expectations – than ever before, and Adobe Systems Inc. wants to help retailers meet their demands. Adobe unveiled a series of product partnerships and features for its various software platforms aimed at helping retailers deliver a more personalized, omnichannel experience.


19.01.17, Women’s Wear Daily

Getting Techie: Top Platforms, Products at NRF 2017

Retail’s Big Show debuted a smattering of services from approachable robots to trackable products in order to enhance the experience of the all-powerful consumer.


18.01.17, MarTechToday

Adobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digital

At the National Retail Federation (NRF) show in New York City, Adobe announced several new initiatives to improve the digitization of brick-and-mortar retailing. In addition to those feature additions, Adobe wass also unveiling several interesting partnerships.