Addressing Audiences Across All Digital Touchpoints

commercetools Platform Overview

Our headless commerce platform separates frontend and backend functionality. So commercetools enables businesses to create seamless shopping experiences across all digital touchpoints. Our flexible API lets you engage with your customers via webshops, mobile apps, voice assistants, AR/VR applications, social networks, and others.

Microservices for Innovators

We offer a catalogue of 300+ API endpoints for your commerce projects which you can consume á la carte. Your benefit: Our modular architecture enables you to rapidly build new customized services for your customers, iterate quickly, and run new business models at a global scale.

commercetools Mircoservices Detailed
Why commercetools

Why commercetools?

Connect to all frontends and applications, scale without limits and benefit from the fastest time to market for your business requirements. No proprietary skills needed. As a cloud-native solution with a flexible API at its core, you benefit from the lowest TCO in the industry. commercetools lets you focus on your core competencies while we guarantee the performance and availability of the commerce solution.

Merchant Center PIM

Merchant Center with PIM

Our powerful and intuitive control panel lets you maintain catalog data, manage discounts, run campaigns and access order and customer data.



commercetools is the ideal basis for building a fast and feature-rich marketplace with thousands of vendors and millions of different products.



Third-party applications and services such as industry-leading DXP platforms and payment providers are already pre-integrated via our API.

commercetools Accelerator


Launch in weeks, not months with one of the pre-built accelerator projects, provided by our Technology Partners.

InStore App

Instore App

Our modern clienteling app allows shop assistants to access customer order data and additional product information to provide a better experience in store.



We offer a pre-built iOS application with features such as advanced product filter and barcode scanner. It is already connected to our platform and can easily be customized.