commercetools coined “headless commerce' and has been the strongest ambassador of the MACH® (Microservices, API-first, Cloud-native, Headless) principles. The commercetools platform was designed to be a game-changing modern commerce solution that’s ready for today and tomorrow.

Microservices are specific business capabilities that are individually created and maintained by their respective teams. Microservices can be deployed independently, which results in faster updates and quicker access to new features

APIs play a key role in bridging data between users in many modern applications. The commercetools platform was designed for the use of APIs as a primary focus, meaning our APIs are robust — work efficiently, consistently and reliably — and very well documented. They also work with GraphQL, a layer that sits on top of APIs and complements them.

commercetools is built in the cloud, for the cloud. Meaning infinite scale, no environments, no upgrades, and the ability to extend and customize the commerce experience to meet your customer’s needs and behaviors. Managed infrastructure provides you with reliability, scalability, and flexibility to support low TCO.

Headless commerce refers to the decoupling of the frontend and backend. commercetools invented this approach with the vision that flexibility and speed would be possible once the two systems were untied and businesses were no longer stuck working with specific channels or within a legacy monolithic tech stack. This new freedom allows you to reach customers via innovative channels and increase revenue streams.

The MACH® Alliance presents and advocates for an open and best-of-breed enterprise technology ecosystem. The ecosystem technology is: Microservices-based, API-first, Cloud-native SaaS and Headless.