Learning Resources

commercetools Composable Commerce for B2B: Feature Guide

Get to know the robust and native B2B-specific feature set powered by commercetools Composable Commerce for B2B.

2023 Gartner® Critical Capabilities for Digital Commerce

With several platforms moving into a modular approach and moving steadily toward composable architecture, the 2023 Gartner® Critical Capabilities for Digital Commerce report ranks commercetools 1st in the Composable Commerce Use Case.

The New Approach to TCO for Digital Commerce

Why modern, composable solutions are more cost-effective than legacy, monolithic platforms when it comes to eCommerce TCO.

Cookbook in Celebration of the German Diversity Day

The cookbook is a celebration of German Diversity Day, an important occasion for commercetools.

MARS: Driving M&M’S CX & growth with a Build & Buy approach

Tackling the Build vs Buy debate in commerce, featuring thought leaders from MACH Alliance, Mars, Akeneo, and commercetools.

Master B2B Mythbusters

Master B2B co-founders Andy Hoar and Brian Beck challenge Tom Jones, Senior Director of Customer Value at commercetools to bust the myth that the composable commerce approach only works for large organizations with significant in-house resources.

Just Eat Takeaway.com & Danone: Digital & business transformation for growth

At the webinar, we discuss how Just Eat Takeaway.com, Danone & Kodak moved from legacy platforms to modern eCommerce solutions, driving customer experience, B2B/D2C business goals and revenue.

Cross-Border eCommerce: A Checklist for International Growth

Discover the main steps in a global eCommerce expansion with a straightforward checklist encompassing strategy and assessment, localization and operations, as well as rollout and improvements.

Powering the Future of Commerce

In this virtual event, Aaron Conant hosts Kelly Goetsch, Chief Strategy Officer at commercetools, who shares key considerations for transitioning to MACH and composable commerce solutions. Kelly explains the role of APIs in MACH architecture, how MACH promotes agility and speed, and the common barriers to adopting MACH.

Composable Unveiled: Unlocking the Future of Commerce

In this webinar, experts from commecetools, Publicis Sapient and Contentstack discuss how migrating to composable commerce enables retailers to leverage a build AND buy strategy to create customer experiences that drive business growth

Say Goodbye to Build vs Buy

This white paper helps commerce leaders better understand what composable commerce is, how the MACH technologies behind it work and the functionalities it enables so that they can start leveraging the approach to drive business growth.

Establishing Your Baseline: Assessing B2B Digital Maturity

Digital commerce is more important than ever in the B2B market. To remain competitive, firms have to up their technology game. Master B2B created a Digital Maturity Assessment as a guide to help them get started.

How to create personalised B2B CX to drive new revenues

Learn about B2B blueprints, best practices and success stories that enable you to differentiate and create personalized customer experiences.

The Composable Commerce Migration Guide for B2B

The migration guide shows how B2B companies can migrate to composable commerce to meet complex requirements, key replatforming best practices, and the main steps for this project.

2023 CIO Survey: The State of Retail eCommerce

Discover the most significant trends, challenges, foremost objectives and the eCommerce tech that is most impactful for UKI & Nordic retailers in 2023.