Transform your B2C business with composable commerce.

Unlock flexibility and scalability with commercetools Composable Commerce for future-ready B2C experiences.

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Rule the retail world with just one powerful commerce solution.

Used by leading global brands

  • commercetools Customer Express
  • commercetools Customer flaconi
  • commercetools Customer Kmart
  • commercetools Customer moonpig
  • commercetools Customer Promod
  • commercetools Customer Sephora

Every growing enterprise, multi-brand company or multi-regional retailer needs a powerful commerce solution equipped with the flexibility, scalability and agility to meet shoppers’ ever-growing expectations. We have the answer. Get unmatched performance to handle traffic spikes, and a dynamic product catalog to display products, bundles or custom combinations, as well as a checkout experience to keep shoppers coming back. Get it all — and more — with commercetools Composable Commerce for B2C.

The commercetools microservices, API-based, headless approach makes us faster. We went from releasing updates every 2 to 3 months to multiple releases a week. This helps us meet the needs of the business and keep up with market demands.
BRENDAN GUALDONI

VP OF ENTERPRISE ARCHITECTURE, COMMERCE AND INTEGRATION, EXPRESS

DIFFERENTIATED CX, DONE RIGHT Full freedom at your fingertips.

Change is the only constant in today’s evolving market. Future-proof your business with the modern, flexible architecture you need to configure every element of the commerce experience with ease and speed. Instantly deploy updates and gain the freedom to extend and compose any commerce element. 

Migrating to a composable architecture was absolutely the right move for Salling Group. Now we can respond to customer expectations and market changes a lot faster with such a flexible and scalable solution. We reduced operational costs massively by switching from SAP to commercetools, plus increased traffic, conversion rates and more. Composable really is the future of commerce for the Salling Group.
ISMAEL GARCIA

DIGITAL TECHNOLOGY CHIEF, SALLING GROUP

PERFORMANCE AND SPEED Outpace to outperform.

Every second counts. Improving site speed by just 100ms delivers a 1% uplift in conversions. With an average API response time of 23ms, which is 4x faster than the industry average¹, commercetools Composable Commerce for B2C provides more responsive, frictionless experiences on every channel. Result: Your customers stay engaged through checkout and keep coming back for more.

Composable proved that companies with unique requirements like Vision Healthcare can get the best mix of best-of-breed components and in-house capabilities that create the omnichannel experiences our customers look for. The flexibility is amazing and so is the scalability we get with cloud-native architecture. With best-of-breed and cloud-native combined, we can focus on the customer experience instead of the nitty-gritty of IT infrastructure. In other words, we can revolutionize consumer healthcare, innovate faster and focus on growth!
DIEDERIK OOSTBURG

DIRECTOR OF INFORMATION TECHNOLOGY, VISION HEALTHCARE

RELIABILITY AND SCALABILITY Sell and scale without limits.

No brand can afford site crashes or downtime. With the most extensive collection of commerce APIs backed by MACH® architecture, you can expect consistency and stability during large order volume or traffic spikes with an industry-leading 99.99% average uptime. Automatically scale up without bringing sites down — ever. 

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API requests processed per week
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Uptime during Black Friday/Cyber Week
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Orders per minute capacity at scale with no downtime

The proof is in the product.

Product Discovery

Seamlessly access and manage all your product data through a versatile, dynamic interface that easily handles even the most complex catalogs.

Pricing and promotions

Configure pricing and promotions strategies in just a few clicks. From country-specific prices to discounts on bundles, gain more revenue out of customers with pricing and promotions strategies tailored to them.

Checkout

From carts to order management to payments: View and manage the entire checkout journey from one solution. Easily integrate with major PSPs, customize shipping and tax settings, and enable shopping lists or wishlists to keep customers coming back.

Omnichannel and internationalization

Go local, go global or go across channels. Easily create tailored — yet unified — experiences across all your touchpoints, brands, markets and regions. Best of all, operate it all from a single solution.

Intuitive Merchant Center

Manage every element of the commerce business, from stores and channels to user roles and customer groups, and make operations a breeze — no IT input required.

Additional tools

Develop, deploy and deliver outstanding commerce experiences with out-of-the-box Connectors standard integrations, and no-code commercetools Frontend.

LOWER COSTS Chop your costs.

Hosting fees. Cumbersome software updates. Vendor lock-in. All. Gone. Replaced by reusable plug-and-play components, automatic updates and versatile developer tools that turbocharge your workflow. Productivity and innovation surges while total cost of ownership plummets. You can bank on it. 

SECURITY EXCELLENCE Data. Handled with care.

Best-in-class security and protection tools. Adhering to security industry standards. Built on trusted, secure-by-design leading cloud infrastructure providers. Reducing risk, building trust and ensuring that the hundreds of top global brands on our platform can run commerce with confidence. Every. Day.

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Recognized as a Leader in Composable Commerce by Gartner® and IDC

“commercetools offers a modular architecture with decoupled frontend, extensive APIs and a flexible data model that allows customers to easily build their own functionality, supporting customization and scalability at the same time.” 

— 2024 Gartner Magic Quadrant™ for Digital Commerce

The only future-proof commerce solution for leading brands and retailers

The days of painful migration projects are over. commercetools Composable Commerce for B2C enables you to embrace the evolution of commerce. Infinitely. Ready to solve your commerce challenges?

Check all the boxes

Do your due diligence. Ask our experts the hard questions. Explore our documentation. Sign up for our Free Trial. Join commercetools Community to connect with our customers. Get rid of any doubt that commercetools is the right choice to drive your business forward.

How do we stand up to the competition?

Not just different, but better. Find out why choosing us gives you a competitive advantage.  

Form meets function

Additional tools of the trade. Designed to ensure your commerce solution fits your business needs perfectly.

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1 APIs are considered high-performing if they have an average response time between 100ms and 1 second. At 2 seconds, the delay is noticeable, and at 5 seconds, it is unbearable for the user, so they start to abandon the application/website. At commercetools, our average response of 23 ms is four times faster than the lowest plank of high-performing API response times.