ABOUT COMMERCETOOLS

We are shaping the future of commerce

commercetools is the leading AI-native digital commerce company. Our modular, scalable technology is the foundation for innovation — from agentic commerce to conversational experiences — giving businesses the flexibility to respond to changing business needs fast and with confidence.

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HOW IT STARTED

We challenged the status quo

In 2010, Dirk Hoerig and Denis Werner saw that legacy commerce platforms were slowing businesses down. Rigid architectures made it difficult to expand globally, launch new channels and adapt to changing customer expectations.gh sustainable practices, inclusive growth and accountable governance.

So they built commercetools, a platform designed for flexibility, speed and continuous innovation.

The result was headless commerce, a new approach that redefined how enterprises build and scale digital commerce.

HOW IT’S GOING

We’re leading the shift to autonomous commerce

Headless commerce gave enterprises the freedom to create digital experiences on their own terms. Today, AI is driving the next transformation.

commercetools provides the platform for autonomous commerce, empowering intelligent agents, autonomous operations, and AI-powered shopping experiences that help enterprises accelerate growth, improve operational efficiency, and deliver greater customer value at scale.

So they built commercetools, a platform designed for flexibility, speed and continuous innovation.

The result was headless commerce, a new approach that redefined how enterprises build and scale digital commerce.

BY THE NUMBERS

Powering commerce
at scale

commercetools delivers proven enterprise-grade performance, enabling global brands to grow, scale and innovate with confidence.

$110B

Annualized GMV processed at +50% YoY growth

+700M

Annualized orders processed (+55% YoY)

+140M

SKUs managed across 550+
global enterprises

+1B

Customer records under management

TECHNOLOGY

The enterprise commerce platform for the autonomous era

The shift to autonomous commerce demands more than new AI tools — it requires a new foundation. Sphere — the Enterprise Commerce Platform — connects every channel, customer interaction and commerce operation into a unified platform where intelligent systems can act, adapt and scale in real time. Built for enterprise complexity, ready for the AI era.

Explore the Sphere

LEADERSHIP

Meet our executive team

The commercetools leadership team brings years of experience in digital commerce.

Founder & CEO

Doug McNary

Doug is an experienced executive leader known for driving growth, operational excellence, and advancing customer value. He builds strong teams and scalable businesses that turn vision into measurable results for the customers and markets they serve.

Co-Founder & Chief Innovation Officer

Dirk Hoerig

Pioneer of headless commerce and cloud software in the enterprise market. As Chief Innovation Officer, Dirk continues to drive product innovation and thought leadership at commercetools.

Chief Customer Officer

Eric Speciel

Eric is a seasoned customer leader with decades of SaaS experience and a passion for delivering value at every stage of the customer journey. He helps enterprises unlock the full potential of commercetools through strategic partnership and operational excellence.

Chief Technology Officer

Hajo Eichler

Hajo champions the "tech is a people business" mindset and brings a passion for quality, automation, and security in software development. He empowers technical teams to build secure, scalable SaaS products that matter.

Chief Financial Officer

Matt Tuel

Matt is an operational and financial strategist with a track record of scaling high-growth companies, including ventures acquired by Publicis, Rapid7, and Nielsen. He specializes in building efficient systems that support long-term growth.Texas Tech alum, outdoors enthusiast, and aspiring coach for his three boys’ youth sports teams.

General Counsel

Liesl Asaa

General Counsel for commercetools. Whip-smart global legal and compliance expert. Oversees all corporate governance, compliance practices and strategic business transactions to ensure all i’s are dotted and t’s are crossed. Approachable lawyer and empathetic leader with a roll-up-her-sleeves attitude. Wine connoisseur and puzzle expert.

Chief Product Officer

Shiri Mosenzon Erez

Shiri is a visionary product leader with two decades of experience scaling global B2B platforms. With a track record of driving innovation and revenue at companies like HiBob and HP Indigo, she leads commercetools’ product strategy with clarity, velocity, and fierce.

Chief Revenue Officer

John Lentine

John is an experienced enterprise revenue leader with deep expertise in scaling global go-to-market organizations in complex, highly technical environments. He partners closely with customers and teams to drive predictable growth, expand enterprise adoption, and translate commercetools’ platform capabilities into clear commercial outcomes.