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Reference: Library of Individual Microservices -
Reference: B2B Marketplace for Recyclable Materials -
Reference: State-of-the-Art Infrastructure -
Reference: API-First-Architecture -
Reference: Multichannel-Business-Platform -
Reference: Digitizing Grocery Retail -
Reference: Industry-Leading Marketplace -
Reference: Experience-Driven Commerce -
Reference: Integrate Dealerships -
Reference: New Digital Business Models
About Riedel:
Wine connoisseurs and enthusiasts around the globe prefer to drink their favorite vintages from RIEDEL glassware. This traditional European manufacturer with global sales produces around 50 million glass products each year, many of which have won design awards, including the distinguished Pratt Legend Award.
Challenge:
RIEDEL’s global expansion placed significant demands on communication, ordering methods and sales. The old commerce structure had to be rearchitected with a view to the future – it was time to build a new platform that could fulfill multiple requirements.
Solution:
With the implementation of the commercetools platform and its library of individual microservices, three previously separate sites – the B2C webshop, the B2B shop for catering establishments and the brand’s website – now function as a single unit on a global scale. Implemented as a best-of-breed or so-called “headless commerce” approach the platform can be efficiently managed on a global level.
About scrappel:
scrappel is a digital B2B marketplace for recyclable materials which manages the entire process end-to-end: negotiations take place directly in the app and participants pay through a payment system complete with an escrow function. That way merchandisers can buy and sell securely and risk-free. There are additional services, such as factoring by the exclusive partner Euler Hermes or the option for arranging transportation through integrated transport companies – digital of course!
Challenge:
scrappel came into being as an innovation project by the recycling company ALBA Group. Here, experts from a variety of fields defined the goals and functions of an application with the aim of creating more efficiency, transparency and trust in the scrap material trade.
Solution:
The solution partner ARITHNEA, a competent partner for agile solutions, took over the implementation of the e-commerce backend based on the microservices offered by commercetools. Thanks to the established collaboration between the partners involved, the app was ready to be launched after only six months.
About MEDIMAX:
MEDIMAX is a consumer electronics retailer serving over 130 locations across Europe. A subsidiary of the ElectronicPartner (EP) group, the company is known for its expert advice and guidance in every category of consumer electronics.
Challenge:
The new online store had to address two main challenges. First, it had to integrate across channels with individual branches. Second, the system needed to handle seasonal demands.
Solution:
By providing the option to reserve products online and pick them up at a branch, the shop links online and offline sales. What’s more, the commercetools cloud solution permits dynamic scaling which essentially prevents overloading during peak times. The new online shop was implemented by commercetools partner best IT based on the Symfony PHP framework.
About Eurail:
Eurail.com is a fast-growing Dutch eCommerce company that sells train passes worldwide, allowing travelers to see all of Europe with a single pass. Eurail.com sells Interrail Passes to European citizens and Eurail Passes to non-European citizens.
Challenge:
As an online pure player, Eurail.com interfaces with their consumers exclusively via their webshop(s) as well as e-mail and social media. This posed several challenges for the commerce transformation project. First, the websites had to be easy to navigate and user friendly for consumers while being easy for developers to use. Second, because several rail and ferry companies partner with Eurail.com, B2B interfaces were a high priority. But the biggest challenge was that the new CMS (Content Management System) had to be implemented during active operations with no site down-time.
Solution:
Eurail.com opted for a hybrid approach to content and commerce; selecting the commercetools platform on the backend and Adobe Experience Manager (AEM) for content management on the front end. Because commercetools has an API-first architecture, it provides all the eCommerce capability Eurail.com requires while supporting their digital business strategy.
About Geberit:
Geberit is an international company headquartered in Rapperswil-Jona (Switzerland) which specializes in the manufacture and supply of sanitary technology. Architects, planners, plumbers, wholesalers and consumers in over 30 countries get their plumbing, supply and waste water systems from the market leader.
Challenge:
Continuous business process optimization is a strategic pillar of the Geberit group. In order to be true to this principle, they needed to break new digital ground in the area of product presentation. The key was to digitize the processes without changing the successful three-stage sales model or the established partner network.
Solution:
Geberit chose to develop a multi-channel business platform as the basis for its digital marketing. With the help of this platform, already active in more than 30 countries, tradespeople can find information about the sanitation specialist’s products online.
About REWE:
The REWE Group is a purchasing cooperative based in Cologne. In order to meet current and future requirements and to bundle all strategic online activities, the spin-off company REWE digital has over 350 employees engaged in the digitalization of the entire group.
Challenge:
The longer-term strategy of the company involves digitizing existing core competencies and thus increasing its competitive advantage. That is why REWE is currently focusing its efforts especially on the online food retail sector.
Solution:
REWE has chosen the commercetools platform, which comes with a lightweight integrated PIM. This PIM has been adapted to suit the relevant individual business processes by creating flexible microservices.
About Cimpress:
Cimpress is the world leader in mass-customization for printed products including photos, flyers, and business cards. It provides the infrastructure for brands such as Tradeprint and Vistaprint, generating more than $2bn in revenue.
Challenge:
The printing business has a very complex value chain as well as a high number of products and product variants. Cimpress aims to increase the efficiency of the connected print shops.
Solution:
The company built a mass customization platform which routes customers’ print jobs to machines with free capacity. By registering, commercial and consumer printers reduce downtime and increase revenue.
About Carhartt WIP:
Carhartt WIP is one of Europe’s most popular urban fashion labels, inspired by and designed after the original workwear brand Carhartt in the United States. The company generates annual sales of around €100 million from its own fashion collections.
Challenge:
The fashion label needed to improve the customer experience by merging its brand site and its shopping site. WIP also wanted to reduce costs for maintenance and feature upgrades by replacing its on-premise software with a cloud solution.
Solution:
Using a content-first approach, Carhartt WIP uses the Bloomreach DXP to create the customer-facing frontend. commercetools serves as a flexible platform for both product and transactional data.
About ZEG:
ZEG is a well-known German bicycle network comprised of independent retailers, with a yearly turnover of more than $600m. In addition to offering numerous well-known brands, the company also has its own bicycle brands including BULLS and Pegasus.
Challenge:
The company focuses on developing new revenue streams by enabling retailers to create and maintain digital sales channels with a few clicks. They also enhance the presentation of their own brands by creating inspiring shopping experiences.
Solution:
ZEG built a platform which allows their partners to create their own commerce websites within a few hours. They also integrated the commerce functionality of commercetools into the CMS Magnolia to create digital experiences for their brands.
About Hasbro:
Hasbro subsidiary Wizards of the Coast is the creator of iconic games such as Magic: The Gathering and publisher of the popular Dungeons & Dragons role-playing game series.
Challenge:
Wizards wanted to adapt physical card games for the digital world to generate new revenue streams. They wanted to enable players to buy virtual items during gameplay without annoying pop-up pages or having to leave the game to check-out.
Solution:
The company uses commercetools as a transaction platform for Magic: The Gathering Arena, the first in a series of new digital games. Its API injects shopping cart functionality directly into the game, which provides fast and easy one-click check-out, so that 1 million concurrent users can place 2 million orders a month.
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Retail Innovation
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