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About REWE:

The REWE Group is a purchasing cooperative based in Cologne. In order to meet current and future requirements and to bundle all strategic online activities, the spin-off company REWE digital has over 350 employees engaged in the digitalization of the entire group.

Rewe Laptop


The longer-term strategy of the company involves digitizing existing core competencies and thus increasing its competitive advantage. That is why REWE is currently focusing its efforts especially on the online food retail sector.


REWE has chosen the commercetools platform, which comes with a lightweight integrated PIM. This PIM has been adapted to suit the relevant individual business processes by creating flexible microservices.

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About Cimpress:

Cimpress is the world leader in mass-customization for printed products including photos, flyers, and business cards. It provides the infrastructure for brands such as Tradeprint and Vistaprint, generating more than $2bn in revenue.

Laptop Handy Cimpress


The printing business has a very complex value chain as well as a high number of products and product variants. Cimpress aims to increase the efficiency of the connected print shops.


The company built a mass customization platform which routes customers’ print jobs to machines with free capacity. By registering, commercial and consumer printers reduce downtime and increase revenue.

Carhartt WIP

About Carhartt WIP:

Carhartt WIP is one of Europe’s most popular urban fashion labels, inspired by and designed after the original workwear brand Carhartt in the United States. The company generates annual sales of around €100 million from its own fashion collections.

Laptop Handy Carhartt WIP


The fashion label needed to improve the customer experience by merging its brand site and its shopping site. WIP also wanted to reduce costs for maintenance and feature upgrades by replacing its on-premise software with a cloud solution.


Using a content-first approach, Carhartt WIP uses the Bloomreach DXP to create the customer-facing frontend. commercetools serves as a flexible platform for both product and transactional data.

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ZEG - Bulls Bikes

About ZEG:

ZEG is a well-known German bicycle network comprised of independent retailers, with a yearly turnover of more than $600m. In addition to offering numerous well-known brands, the company also has its own bicycle brands including BULLS and Pegasus.

Laptop Handy Bulls Bikes


The company focuses on developing new revenue streams by enabling retailers to create and maintain digital sales channels with a few clicks. They also enhance the presentation of their own brands by creating inspiring shopping experiences.


ZEG built a platform which allows their partners to create their own commerce websites within a few hours. They also integrated the commerce functionality of commercetools into the CMS Magnolia to create digital experiences for their brands.

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Hasbro - Wizards of the Coast

About Hasbro:

Hasbro subsidiary Wizards of the Coast is the creator of iconic games such as Magic: The Gathering and publisher of the popular Dungeons & Dragons role-playing game series.

Laptop Handy Wizards of the Coast


Wizards wanted to adapt physical card games for the digital world to generate new revenue streams. They wanted to enable players to buy virtual items during gameplay without annoying pop-up pages or having to leave the game to check-out.


The company uses commercetools as a transaction platform for Magic: The Gathering Arena, the first in a series of new digital games. Its API injects shopping cart functionality directly into the game, which provides fast and easy one-click check-out, so that 1 million concurrent users can place 2 million orders a month.

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