Why Commercetools

Reimagining digital commerce for the world’s leading companies

commercetools provides the leading composable commerce platform, giving companies all of the components required to build and run outstanding shopping experiences. Discover why commercetools is the leader in global commerce.

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True composable commerce starts here The one and only composable commerce platform

Integrating independent components from best-of-breed vendors is only the beginning of the composable commerce story. That’s because a true composable system is anchored in 3 core traits: cloud-native, component-based and tech-agnostic. Together, they unlock the limitless possibilities of commerce. 

Composable Commerce lowers TCO
Scale without limits

Run multiple brands, expand to new markets, bring in new channels and even try out business models with ease. Respond faster to new influxes of traffic and customers with autoscaling and be ready to monetize on Black Friday-like moments.

Unlock unlimited flexibility and agility

Change a component, not the platform. When something doesn’t work, easily replace it or drop it. Innovate faster and adapt customer experiences on the fly, and release new features up to 8x faster than legacy tech.

Lower costs

Optimize your commerce investment and stop paying for features, systems and processes you don’t need or that don’t drive value for your business.


Combine commercetools products and components with best-of-breed solutions and compose a unique, robust technology stack that fits your business requirements.

Downtime during Black Friday / Holiday Season 2020-2022
Peak orders per minute for top 5 customers
API calls per week

PRODUCTS TO BUILD AND RUN OUTSTANDING SHOPPING EXPERIENCES Where do you want to take your business today and tomorrow?

Whether your vision is to expand your business, respond better to consumer behavior shifts or just stay one step ahead of the competition — our solutions ensure your possibilities are limitless.

The technology under the hood Future-proof your business with a robust, secure and scalable commerce architecture

No matter how big your digital business grows, we've got you covered. With commercetools, regardless of the size of traffic spikes, your backend will stay stable and unaffected.

Join the Composable Commerce Revolution
commercetools Why commercetools Prime for Future

The world's leading companies reimagine digital commerce with commercetools

With commercetools, Audi realized their vision of in-car commerce and rolled it out to 26 countries.

Read the Audi story
Why commercetools customers who trust us Audi

Danone expanded to a direct-to-consumer (D2C) model to manage consumer goods shortages for baby nutrition products in 12 European countries – thanks to commercetools.

Read the Danone story
Customer Possibility Story of how Danone developed their cloud-native, headless digital commerce

The fashion brand went from releasing updates every 2 to 3 months to multiple releases a week. The pace of innovation dramatically increased, enabling the company to scale during Black Friday-like peaks while rebranding its loyalty program.

Read the Express story
Express Customer Story

The B2B manufacturer and distributor of baked goods leveraged self-service eCommerce capabilities so customers could manage their accounts, browse product catalogs and place orders. Since moving online, Dawn Foods increased the number of orders processed online by 25%.

Read the Dawn Foods story
Dawn Foods