Buyers of phones, plans and services in the telco market want a seamless experience regardless of which touch point they are using, but many CSPs face technological hurdles connecting all the different channels, products and services they offer.
What’s also changed is the way consumers use their mobile devices to access different kinds of multimedia applications, like video. In order to enjoy high-res streaming, speedier data connectivity is required. Meeting people’s needs for faster and better connections requires significant capital expenditures.
Using commercetools’ modern API-based headless architecture, brands can build the exact functions and features their customers want on every device while still having the freedom to focus on delivering a great customer experience.