COMMERCETOOLS FOR TELECOM

Accelerate growth in telecom and digital services commerce

Modernize telecom digital buying and self-service experiences while preserving existing rating, billing and provisioning systems.

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The engine behind modern telecom commerce

Telecom operators are evolving from connectivity providers into digital services marketplaces. commercetools enables them to launch, bundle and scale offerings across consumer and enterprise segments without being constrained by legacy BSS/OSS systems.

Launch new digital services faster

Enable rapid launch of new mobile plans, device bundles, streaming add-ons, insurance and IoT services without rebuilding your core billing or catalog systems.

Dynamic bundling and personalized offers

Create and manage flexible bundles across connectivity, devices, security, cloud and partner services with real-time pricing and promotions across all channels.

Unified catalog for complex telecom products

Model plans, subscriptions, usage-based services, and B2B offerings in a single system, supporting both consumer and enterprise commerce at scale.

SOLUTION OVERVIEW

Opportunities for telecom enterprises

Whether you’re a mobile operator, MVNO, broadband provider or enterprise telco, commercetools provides the flexibility to support new digital revenue models and accelerate time-to-market.

Digital plans, devices & bundles

Launch and manage complex mobile offerings combining connectivity, devices, insurance, and digital services.

Omnichannel customer journeys

Unify app, web, retail, and call center experiences so customers can start and complete journeys anywhere.

Digital-first sub-brands

Spin up brands (including MVNOs) on a shared backend without impacting core systems.

Unified digital and in-store experiences

Let customers move seamlessly between app, web, store and call center without losing context, pricing or purchase progress.

B2C Commerce

Deliver unified, AI-powered experiences for mobile plans, devices, and digital services across app, web, retail store and contact center.

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InStore

Modernize telecom retail operations with a unified POS that connects in-store upgrades, online journeys and customer service on one commerce platform.

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eSIM-first onboarding & activation

Enable instant digital onboarding, plan selection, and eSIM activation through fully digital journeys.

Agile offer creation

Launch and iterate mobile plans, add-ons and bundles in days, not months.

Subscription flexibility

Support prepaid, postpaid, hybrid and usage-based models with continuous experimentation.

B2C Commerce

Deliver unified, AI-powered experiences for mobile plans, devices, and digital services across app, web, retail store and contact center.

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Address-aware product availability

Deliver location-based offers for broadband, TV and fixed-line services based on serviceability.

Triple & quad-play bundling

Combine internet, mobile, TV, and voice into flexible, customer-specific bundles.

Self-service upgrades

Enable customers to upgrade, modify or add services without contacting support.

B2C Commerce

Deliver unified, AI-powered experiences for mobile plans, devices, and digital services across app, web, retail store and contact center.

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Contract-based pricing & accounts

Support enterprise hierarchies, negotiated pricing and complex account structures.

Beyond connectivity bundling

Sell integrated offerings across connectivity, cloud, security, IoT and edge services.

Network API monetization

Expose and monetize APIs (e.g. network slicing) through digital marketplaces.

B2B self-service portals

Let enterprise customers order, reorder, manage subscriptions and adjust entitlements digitally, cutting account-management overhead.

B2B Commerce

Enable enterprise telecom procurement with contract-based pricing, account hierarchies and approval workflows for connectivity, IoT and digital services.

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