Unify online and in-store commerce — without the limits of traditional POS.
Break free from traditional POS systems. commercetools InStore unifies online and in-store experiences on a single, flexible platform built for enterprise scale.
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Unified commerce. One platform. Total control.
commercetools is the only commerce platform designed to unify digital and physical store operations. For retail leaders, commercetools InStore replaces fragmented systems with a single platform that streamlines architecture and delivers real-time visibility across every touchpoint.
From discovery to checkout, returns to refunds — every customer interaction is consistent and connected. Move beyond legacy POS and deliver unified commerce with confidence.
What sets commercetools InStore apart
One backend
Unify store and digital channels and future-proof your commerce without a traditional POS. No system duplication or silos.
Hardware-agnostic
Work with your existing hardware and systems (payment devices, printers, scanners, etc.).
Enterprise scale
A solution that can be scaled across multiple countries, stores, brands and even business models.
Sophisticated use cases across in-store and digital channels.
Connect physical and digital
Enable checkout anywhere
Provide real-time inventory visibility
Empower in-store workers
Offer omnichannel fulfillment
Unified Retail in Action.
Real-world results. In only 7 weeks.
Jaycar, a top Australian retailer, implemented our solution and integrated three key features (ratings, reviews and loyalty) in seven weeks.
We’re embracing a truly unified retail strategy. Rather than doing what we did 10 years ago, which was to try to glue together and integrate disparate systems, we're building things in a composable way and getting the best pieces we need. Now, with commercetools B2C Commerce and InStore, we launched an in-store commerce engine and added ratings, reviews and loyalty management in just 7 weeks.
CHIEF TECHNOLOGY OFFICER, JAYCAR
Native features for your unified commerce success.
Accept all major payment methods in your stores, including credit cards, debit cards, digital wallets, gift cards, cash, pay-by-account/debtor account and pay-by-link.
Accurately manage and audit your in-store cash through detailed counts, transfers, bank deposits, and more.
Manage your payment ecosystem and physical devices, including locations, workstations, cash drawers, printers, PEDs, scanners and safes.
Accept and process returns and refunds — whether with or without a receipt — for in-store or online purchases, in accordance with your business rules.
Offer customers the freedom to choose printed or emailed receipts based on your store settings. Effortlessly generate gift receipts for hassle-free gifting.
Easily manage your entire organizational setup — currency, location, reporting and user roles — without relying on IT, ensuring smooth and efficient operations.
Unified commerce. AI-ready.
Unifying commerce is just the beginning. With agentic AI, your data becomes a strategic advantage, powering smarter experiences, faster decisions and seamless operations.
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Frequently asked questions
Is commercetools InStore a POS system?
commercetools InStore is neither a POS system nor an upgrade. In fact, it makes POS redundant. It’s a purpose-built extension of your unified commerce platform, designed to consolidate product information, customer data and transactions onto a single, flexible backend.
Unlike POS-bound solutions, InStore erases channel boundaries with real-time data that powers cross-channel promotions, loyalty, checkout, fulfillment and more. Every store becomes a unified commerce hub — powered by one dataset, one platform — and zero POS limitations.
In addition, commercetools InStore is built on a composable architecture, so retailers can integrate their own payment systems, loyalty programs and customer data while maintaining a unified experience across channels.
What makes commercetools InStore different from a traditional POS?
Traditional POS systems are typically fixed, monolithic and built for transactions only. In contrast, commercetools InStore connects physical and digital sales on a single unified platform.
Here’s how commercetools InStore differs from traditional POS systems:
- Composable, not confined: Add new capabilities fast — from new payments to loyalty integrations — without vendor lock-in.
- Hardware-agnostic: Work seamlessly with your existing hardware and systems (payment devices, printers, scanners, etc.) without encountering compatibility issues.
- Enterprise scale: A solution that can be scaled across multiple countries, stores, brands and even business models.
- Extensible: With composable, fully extensible modules, you can tailor the solution to your specific workflows and branding.
- Modern UI for store associates: commercetools InStore includes a modern browser-based application that empowers your store associates with a fast, intuitive and fully responsive interface.
Can commercetools InStore replace my existing POS system?
Yes, commercetools InStore can replace your existing POS with a unified commerce solution. Because it’s API-driven, you can keep the hardware and services you need while upgrading to a more flexible, future-proof commerce foundation.
Depending on your requirements, you can also phase out your POS gradually. For instance, you can start with commercetools InStore in one store — or a sample of stores — and then scale across your entire brick-and-mortar footprint. Because of our composable foundation, you can roll out the solution in increments, reducing the risk of operational disruptions.
How does InStore connect with online channels and inventory?
commercetools InStore is an extension of our B2C Commerce solution, which connects seamlessly with your eCommerce and systems of record, such as ERP, CRM and OMS — all in real time.
With a single source of truth for products, prices, promotions and inventory, retailers have full visibility of all data without latency. This ensures every sale, stock update or customer action is instantly reflected across channels.
Is commercetools InStore ready for AI and agentic commerce enhancements?
For businesses to succeed in this brave new world of agentic commerce, flawless access to inventory, profile, pricing and order data in real-time is imperative.
POS systems are ill-suited for this transition, as they were designed for transactional checkout processes — not continuous, intelligent orchestration — and typically reside in isolated silos.
With unified commerce, retailers are poised to leverage agentic workflows according to their needs. Potential use cases that agentic AI can leverage with unified commerce include:
- Real-time inventory reasoning: An AI agent confirms item availability across multiple stores to recommend the fastest fulfillment path.
- Dynamic order rerouting: A customer’s autonomous shopping assistant switches from delivery to in-store pickup mid-journey.
- Cross-channel loyalty recognition: A customer’s digital wallet agent applies a unified loyalty credit at checkout.
In other words, the agentic era demands real-time, unified data — something that legacy and modern POS systems simply can’t deliver.