How to Build Brand Influence in 2025: Exploring Effective Strategies
Four concise eBooks, each offering an in-depth look at a strategy that can help brands grow brand loyalty, improve brand reputation and increase lifetime customer value.
commercetools commissioned Foundry, a research firm, to conduct a study to explore what drives brand influence in today’s commerce landscape. The findings uncovered valuable data and insights on how leaders can build and maintain brand influence.
What’s inside the Brand Influence eBook series Each eBook features:
- Overview of strategies including unifying retail experience, enabling agility, prioritizing customer experience and embracing innovation
- Key statistics that reinforce the value and relevance of each strategy
- Tangible examples of each strategy in action
Retail leaders share strategies for building brand influence
Unifying retail experiences: 64% chose a unified commerce platform as the single most important capability needed to deliver omnichannel experiences.
- Empowering agility:
36% pointed to the inability to adapt to rapidly changing customer expectations as their greatest CX challenge. - Prioritizing customer experience:
78% said they use customer feedback “extensively” to guide their CX strategies. - Embracing innovation:
52% reported that improving customer satisfaction is the #1 benefit of adopting emerging technologies
Explore all four eBooks
eBook #1 | Unifying retail experiences with composable commerce
eBook #2 | Empower agility with a modern tech stack
eBook #3 | Prioritizing customer experience in a digitally driven world
eBook #4 | Embracing innovation to spearhead what’s next for CX
