“In the future, we will become a competent partner for digital services.”
Werner Zimmermann, Quality Assurance, AUDI AG
Shopping Portal Car
People spend a lot of time in the car: on their way to work, shopping, or vacation. Historically, drivers couldn’t fully utilize this time. While keeping focused on the road and traffic, the phone or radio were their only options. However, with the incorporation of language assistants, those days are over. Now, drivers and their passengers can organize the weekly shopping trip or the next family celebration right from the car – using voice activation.
The Car: New Gatekeeper for Products and Services
With the combination of locomotion and digital shopping, cars are literally becoming a product. Navigation systems can be connected with customers’ shopping lists and guide the vehicles to the closest, most convenient locations, where customers can quickly pick them up.
Unlocking New Automatic Features
New generations of automobiles will be equipped with a concept called “Function-On-Demand”: On a pay-per-use basis, drivers can order additional functionality for their vehicles – such as more engine horse-power or a more advanced stereo system – right when and where they need it.