Rev up your online automotive and parts business
To meet the needs of car owners, auto enthusiasts and your B2B partners, you need a commerce solution that can provide a one-of-a-kind shopping experience offering deep personalization, fast customer support, and the ability to find and purchase products in a few simple steps.
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Turbocharge innovation
With rapidly advancing industry and technology trends, market changes, new customer behaviors and increasing competition, automakers must be able to fast-track innovation Add the increased digitization expectations from “functions on demand” to car accessories and services, and automakers have a real challenge to increase revenue across units while boosting customer loyalty.
Composable commerce turns these challenges into opportunities. Rather than relying on monolithic, commerce platforms, commercetools for automotive, the only truly composable solution on the market, enables automakers as well as dealerships and resellers to easily integrate smaller, specialized components like search, checkout and cart.
For brands, this means more flexibility and agility — they can choose the components with features that fit their needs and easily switch them out to continually deliver outstanding shopping experiences. For customers, it translates into improved services, seamless omnichannel experiences and the ability to custom products.
Customers increasingly value simplicity and convenience. With commercetools’ platform technology, we are able to focus on our customers and deliver unique retail experiences. (…) For a big company like Audi, commercetools adds value by redefining the development process of products and services. Speed, flexibility, and sustainability are key ingredients when it comes to product development.
Lead Digital Commerce Platform, Audi AG
Everything your Auto Business needs to succeed The engine that delivers peak performance
The automotive industry is racing into a new world of mobility while adhering to the familiar business model of car design, manufacture, sales, servicing and finance. The shift to more sustainable energy and the drive for more livable cities is increasing the need for convenient, fast, reliable and cost-effective transportation.
Megatrends such as connectivity, autonomous driving and electrification, along with changing customer preferences, are reshaping the industry and the world of mobility in real time. commercetools for automotive improves your ability to run your traditional automotive business profitably and more sustainably while giving you the freedom to explore innovative new business models that can drive new growth.
Digitize automotive solutions throughout the customer journey.
Leveraging our composable solution's omnichannel capabilities ensures that you can engage with your customers at the right time with the right message throughout the ownership lifecycle.
In our connected world, tapping into the mobility needs of each auto owner, family, or business provides new revenue opportunities. This alters the dynamics around brand loyalty and customer satisfaction, enabling you to deploy the best shopping experiences and win a larger share of the redefined mobility wallet.
Mobility and in-car commerce drive new revenue and build customer loyalty
With all product information, including pricing, product copy, functions and services, centralized in one place car dealers and customers can access the same information no matter where they engage with the brand.
This seamless experience makes car ownership easier, incenting car buyers to return to you again and again for maintenance, add-ons and upgrades.
Full-throttle, future-proof in-car connectivity
Liberate yourself from the constraints of your monolith platform and embrace the speed, scale and flexibility of the most cutting-edge composable solution available.
commercetools for automotive provides the foundation automakers need to continually adapt to innovation and change – no matter when it happens – today, tomorrow, or in the future.
Future-proofing customer experiences Composing the road ahead for the automotive market
As automobile sales and loyalty programs take the digital road, composable commerce is the high-speed solution that meets the needs of an industry that never stops innovating.
With its cloud-based headless commerce platform, commercetools offers an uncomplicated integration with inventory systems. In this way, existing processes can continue to run during migration, enabling you and your customers to experience and benefit from, modern and high-performance eCommerce at the same time.
PRODUCT OWNER (BUSINESS), BMW GROUP
The essential commerce solution for Automotive
The flexibility and scalability you need, powered by a component-based, cloud-native and technology-agnostic platform.
Our integrated product catalog management empowers businesses to easily model any assortment with Product Types, Attributes, Variants and more with virtually no limitations. Gain a broad view of all your base data and the full flexibility to extend and customize virtually anything.
A decoupled frontend and backend for unparalleled flexibility and customization, allowing automotive companies to create unique, tailored experiences and facilitate easy integration with existing systems and new technologies.
Modify, add, and extend any of our APIs, data models, and more to expand your out-of-the-box features beyond their initial uses and configurations, enabling you to continually meet unique customer needs and drive innovation.
View and manage the entire checkout journey from one solution. Easily integrate with major PSPs, customize shipping and tax settings, and enable wishlists to keep customers coming back.
Support multiple brands, touchpoints, stores, countries and business lines from a single commerce platform — and scale your business without limits.
Our powerful pricing and promotions capabilities enable organizations to define and manage unique revenue-generating strategies across any number of stores, products, channels, regions, and countries.
Put commerce in high gear Ready for today. Prepared for the future.
Speed up your composable deployment. Utilize ready-made components, adaptable data models, and thorough documentation to speed up your composable deployment. Leverage our security, scalability and speed to captivate customers, leaving your competition in the dust.
The Audi commerce platform has been built with 3 core values in its DNA: speed, adaptiveness and effectiveness. With commercetools as the backbone for our platform, we were able to build a scalable, global commerce infrastructure aligned with our values. As a result, we can now leverage new eCommerce business models at Audi in only a few weeks.